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16:9: Georgia Tech’s New Football Locker Room Includes Big Digital Signage Component

This is the renovated football locker room at Georgia Tech in Atlanta – following the lead of Texas A&M and University of Texas – and probably other schools – with screen-filled rooms that include displays at each player stall. As the video below shows, there are also larger screens around the facility. Other U.S. […]

sixteen-nine.net
Fri, Jul 27, 2018 at 7:04 AM

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The Motley Fool: Walmart partners with Microsoft to boost retail tech in its fight against Amazon

Cloud computing and AI. Walmart recently announced a "strategic partnership with Microsoft (NASDAQ:MSFT) to further accelerate Walmart's digital transformation in retail." This deepens an existing relationship between the two, which developed after Walmart's acquisition of Jet, whose platform was built on Microsoft's technology. […]

fool.com
Thu, Jul 26, 2018 at 6:28 PM

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How Planners Plan and Buyers Buy OOH Advertising (Recorded Geopath webinar, Youtube, 54:54)

Featuring Panelists: Katie Portman, VP, Director OOH, Horizon Media. Piper Wirth, Managing Director, West Coast, Macdonald Media. Emily Scopinich, Media Director, OOH Pitch. […]

youtube.com
Thu, Jul 26, 2018 at 6:25 PM

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The benefits of digital signage in hotels (JIWebtech)

The hotel industry is experiencing a period of tremendous change. Digital transformation is disturbing the traditional business model as organizations battle amid unprecedented competitive pressures to address the issues of an emergent and influential consumer group of digital natives. […]

jiwebtech.com
Thu, Jul 26, 2018 at 6:15 PM

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This NYC Experiential Marketing Startup Just Raised $1.7M to Prove that the Retail Apocalypse is Not Real

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alleywatch.com
Thu, Jul 26, 2018 at 6:05 PM

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Kegerreis Outdoor acquires 108 billboards from Nations Media

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billboardinsider.com
Thu, Jul 26, 2018 at 6:04 PM

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Billboards pushing for migrant family reunifications as deadline nears

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ksat.com
Thu, Jul 26, 2018 at 6:01 PM

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AdWeek: Casper’s OOH and DOOH campaign: ‘Sensational In Bed’

Billboards and subway ads promote NYC stores. The campaign, which Casper worked with longtime agency partner Red Antler to create, will predominantly live in out-of-home advertisements, including a billboard on the corner of Crosby and Houston streets in NYC’s SoHo neighborhood—a quick walk away from the Casper store and the Dreamery. […]

adweek.com
Thu, Jul 26, 2018 at 5:58 PM

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Drones Are the New Travel Companion

To promote their newest Mavic Air drone, DJI has partnered with JCDecaux for the launch of their “Now it’s Epic” campaign! […]

Thu, Jul 26, 2018 at 2:55 PM

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TV Data Company Alphonso Joins DPAA

TV Data Company Alphonso Joins DPAA NEW YORK, July 26, 2018 – DPAA, the leading global organization for everything digital out of home, announced today that TV data company Alphonso has joined the association. […]

dp-aa.org
Thu, Jul 26, 2018 at 11:36 AM

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16:9: DSE/DSF Open Call for 2019 APEX Awards Nominations

Nominations are now being accepted for the 15th Annual APEX Awards, the awards program put on each year by Digital Signage Expo and guided/presented by the Digital Signage Federation. The awards recognize and honor achievement in the creation and installation of compelling viewer content and interactive technology in the industry. […]

sixteen-nine.net
Thu, Jul 26, 2018 at 10:20 AM

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Digital Signage Stories – Permanent Projection Mapping on the Walk of Fame

Digital Signage Stories, the official podcast of Digital Signage Expo and its editorial partner site DigitalSignageConnection.com, highlights successful digital signage projects and installations deployed around the world in a variety of different vertical markets. […]

digitalsignageconnection.com
Thu, Jul 26, 2018 at 8:12 AM

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TV Data Company Alphonso Joins DPAA

Alphonso’s core offerings are a TV-to-digital retargeting service that enables advertisers to extend TV ad campaigns to targeted TV audiences across mobile devices, and Alphonso Insights, a self-serve, SaaS-based real-time TV ad analytics service that provides granular campaign metrics and offline attribution, using deterministic data to optimize ad spend across TV and digital platforms. […]

dp-aa.org
Thu, Jul 26, 2018 at 7:22 AM

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How DOOH-ad-based LinkNYC kiosks are improving quality of life in the Big Apple (Retail Customer Experience)

In 2016, New York City went through a major smart city upgrade, as Intersection deployed multiple Link kiosks. The city replaced older phone booths with these kiosks, which offer free Wi-Fi to the public, as well as advertising and wayfinding. The kiosks also allow customers to make free nationwide calls or report emergencies. […]

retailcustomerexperience.com
Thu, Jul 26, 2018 at 7:17 AM

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Easton rejects Centre Square digital billboard that sparked $7.2M lawsuit against city (Leigh Valley Live)

Despite two ongoing lawsuits, Easton City Council members made it official Wednesday they don't want an LED billboard shining on Centre Square. Council voted unanimously to reject a certificate of appropriateness for the 10-foot-wide-by-15-foot-high sign on the northwestern corner of 16 Centre Square. […]

lehighvalleylive.com
Thu, Jul 26, 2018 at 7:07 AM

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