Diageo has invested in cutting edge digital outdoor advertising that changes depending on the weather and the time of day. The Posterscope ads cover key brands Gordon’s, Tanqueray, Captain Morgan, Smirnoff and Smirnoff Cider, which share digital airtime across London. […]
Are you a video wall expert, or are you a video wall newbie? Video walls can be a great tool for your organization to display lots of different content or display one large image across multiple screens. But you need to understand the ins-and-outs of video walls and digital signage software in order to build out the perfect solution for your needs. […]
What’s the optimal number of digital signage messages for audiences? There is no one size-fits-all solution, so how are system owners handling this? “My recommended approach would be as follows: First, settle on the average dwell time of the audience, that is, how long a viewer typically watches the screen/s per visit. […]
New developments in out-of-home marketing powered by intelligent analysis have made placing your brand in the right context with the right audience a very real prospect. This article was sponsored by oOh!Media to let readers know about the Unmissable Awards and is part of our current special focus on the out-of-home sector. […]
The Digital Signage Federation has launched a self-paced online course aimed at industry newbies who want to get a base level of knowledge about what’s what. The course is called DSF Foundations, and is divided into four chapters, with quizzes and comprehensive assessment at the end of the course. Completing the course provides a DSF Foundations digital credential. […]
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Measuring 5.49 meters by 3.66 meters, the high-resolution LED display is one of the largest in Glasgow’s famous shopping district and replaced what used to be a static billboard. It’s placed in a premier location to attract the attention of commuters, with three train stations within walking distance of the billboard, including Glasgow Central which saw 32 million passengers last year. […]
Spearfish, South Dakota is renegotiating three billboard leases with Lamar. Two of the billboards site on city land at 120 Industrial Drive and the third is on city land at Black Hills Energy Sports Complex. The leases were originated 20 years ago and generate $900 in revenue per year. […]
During the 2018 FIFA World Cup event, Tsingtao, a famous Chinese beer brand, launched an innovative campaign to promote their beer at Xujiahui Station in Shanghai. In conjunction with the global event, Tsingtao dominated a hallway at the busy station and turned it into a football art exhibition. […]
LG names RMG’s Korbyt platform as a webOS Signage Partner for digital signage applications. That’s a win for both companies.webOS Signage is LG’s Linux kernel-based multitasking operating system for digital signage applications. […]
As the weather warms up for the summer, McDonald’s is set to highlight its frozen McCafe drink range using temperature sensitive digital OOH screens across multiple media owners including JCDecaux, Exterion Media and Wide Eye Outdoor. […]
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Explore best practices in playlist size: What’s the optimal number of messages for audiences? There is no one size-fits-all solution, so how are system owners handling this? […]
Here’s another video in which I’m short on details. This is from the Rolls-Royce exhibit at the recent Farnborough air show in the UK. I spotted it on Linkedin. […]
Not sure where this was – guessing somewhere in China. The video just says it is a road show. It’s a podium display for a Mercedes, and what’s interesting is how a NexNovo transparent LED mesh screen is attached to some sort of motorized channel that moves along the front of the podium, with the motion graphics sync’d to the motion. […]
