Updated 08/2018 Around the world, digital out-of-home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make programmatic a top priority, it’s expected that this new sales model, with all its associated benefits, will quickly become an industry standard. […]
Montreal-based Stingray has acquired Novramedia, a small Toronto-based digital signage solutions company that has a big client in the Bank of Montreal. Stingray says the deal supports its business plan and growth strategy. Under the terms of the acquisition agreement, Stingray will fully own and operate Novramedia, and the Novra exec team stays in place. […]
Digital Signage Stories, the official podcast of Digital Signage Expo and its editorial partner site DigitalSignageConnection.com, highlights successful digital signage projects and installations deployed around the world in a variety of different vertical markets. […]
By installing chargers in high-traffic locations in top media markets and partnering with advertisers to sponsor the service, Volta EV chargers are available to both drivers and real estate hosts without cost. With over 1,000 faces available for sponsorship opportunities today, Volta plans to double its network footprint by the end of 2018, adding more stations and opening new markets. […]
To help companies make more targeted outreach while users are on the road, Google’s Waze is allowing businesses in Malaysia to advertise on their GPS navigation platform. Under Waze Local, small and medium-sized businesses (SMB) will be able to increase awareness of their locations, to drive more traffic in-stores. […]
STRATACACHE is starting to mash up some of its acquisitions to create more well-rounded and attractive products and services – notably an update to its convenience store checkout network that uses the analytics platform of a company brought into the “family” in 2017. […]
A federal appeals court upheld the Washington, DC regional transit system’s ban on religious ads, rejecting free speech arguments from the Roman Catholic Archdiocese. The ruling, issued July 31 by the US Court of Appeals for the District of Columbia, reflects broader points: Transit systems typically set limits on advertising, and those limits have been upheld in court. […]
The advertisements are part of an anti-human-trafficking campaign set to roll out across the Sacramento region Thursday. Polaris, a nonprofit aiming to eliminate modern slavery, is collaborating with advertising company Clear Channel Outdoor to display ads on 22 local digital billboards over the next month. […]
Presentation Summary: Digital Placemaking For Tomorrow’s Smart Cities. Join Amahl Hazelton for a journey into the immersive universe of Moment Factory’s recent digital placemaking and live entertainment projects. […]
Catalyst Outdoor Advertising is erecting the structure called the Middletown Monument at the corner of Business Route 1 and Bristol Oxford Valley Road. A spot in Middletown on its border with Falls will soon be an electronic fountain of information. […]
According to Google Trends, AV terms like “digital signage,” “collaboration technology” and “soundmasking,” don’t resonate with most people as well as alternate terms (like “digital sign,” “video call” and “office sound”) that are more commonly searched for. […]
A new sign bylaw calls for digital animated signs to be banned on commercial buildings, but allowed for public service buildings such as churches or schools. These signs are common in urban centres and use LCD (Liquid Crystal Display, LED (Light Admitting Diode), projection and electronic-paper to display digital images, video, web pages or text. […]
Since most of your OOH has both type and color, let’s read up on the rules of design and see what the researchers, psychologists, PhD’s and other experts have to say. This through the easy to read infographic from MGD Advertising. Just for fun let’s note what the #Big3 logo colors infer about them below→ Lamar Green- Luck, Nature and Wealth. […]
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Americas revenue (North America) declined 0.1% to $300 million. Americas revenue grew 2.1%, however, when adjusted for divestitures. Growth resulted from higher digital and static revenue. […]
