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Improvements in Latest Mvix CMS Update: What’s New?

On Tuesday, July 31st, we rolled out an update for our XhibitSignage digital signage software that addressed a few items that our customers have been asking for. 2-Factor Authentication We added a new layer of security with the introduction of two-factor authentication. You may have seen or used it before, probably to get into your email or bank account. […]

mvixdigitalsignage.com
Fri, Aug 3, 2018 at 6:20 PM

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AdWeek: How Can Marketers Deal With an Oversaturated Digital Space? Turn Back to Physical Products

The next wave of marketers should beware of the possible effects of digital marketing fatigue and consider getting inspired by some of the most front-running and innovative brands, like the ones who leverage physical elements as anchors in their marketing campaigns. Traditionally, creating physical products for the purpose of a marketing campaign would be costly and inefficient. […]

adweek.com
Fri, Aug 3, 2018 at 4:24 PM

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Allsee Upgrades to a 49 Inch High Brightness Monitor

Since the launch of our High Brightness Professional Monitors just over three years, Window Displays have never had it so good. Allsee is now upgrading the 47” High Brightness Monitor to a 49” Monitor with a 0% increase in cost. […]

allsee-tech.com
Fri, Aug 3, 2018 at 10:37 AM

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Displays at Wilshire Grand Center Illuminate L.A. Skyline

The Wilshire Grand Center, located in Los Angeles, is the new tallest building west of the Mississippi. The project boasts three bespoke display systems that deploy as an iconic and integrated media lighting platform. […]

digitalsignageconnection.com
Fri, Aug 3, 2018 at 9:12 AM

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16:9: Video: Digital Signage Creative At Footlocker Flagship

This is a nice, sync’d set of animations done by motion graphic designer Steven D’Arbenzio, who works in the NY/NJ area. “I was given the awesome opportunity to create an animated mural for Footlocker’s flagship store in Times Square, NYC,” says D’Arbenzio. “The ask was to create artwork that spoke to the strength, resilience, and culture of New Yorkers. […]

sixteen-nine.net
Fri, Aug 3, 2018 at 8:15 AM

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Forbes: CHIVETV founders say this could be the year we see DOOH really breakthrough

Chive Media Group reaches over 200 million people each month, outpacing Snapchat. Leo Resig: The only “traditional” media category to show growth this year will be out-of-home, with an estimated +3.4% growth to $33.5 billion. The main driver of this is digital OOH, which will grow 16% this year. […]

forbes.com
Thu, Aug 2, 2018 at 8:44 PM

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NYTimes: How to get a subway ad in New York

“Anyone who wants to make a name in New York knows they have to be on the subway,” said Jeremy Male, chief executive of Outfront Media, the company that works with the M.T.A. to review and place the advertisements you see on your underground commute. “Just like other advertising mediums, ads on the subway need to be legal, honest and creative in order to resonate with our audiences,” Mr. […]

nytimes.com
Thu, Aug 2, 2018 at 7:47 PM

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What’s your team doing right now?

If you’re looking at your calendar thinking “where has the year gone?” you’re not alone. While you may be worried about making good on New Year’s resolutions (which feel like they were made yesterday), mid-year is also a good time to step back, celebrate achievements, and refine your goals for the remainder of the year. […]

omablog.com
Thu, Aug 2, 2018 at 7:45 PM

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Why investors like DOOH-ad-supported electric vehicle charging station networks

For now, the winning model of charger remains unclear, as the EV market is still in its infancy. Brook Porter, a green-technology investor at the venture firm Kleiner Perkins, sees an ATM model is plausible in the future with multiple interoperable charging networks across the US, and charging stations at major retail outlets as a way to attract customers to store. […]

qz.com
Thu, Aug 2, 2018 at 7:43 PM

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Coquitlam to lift ban on digital billboards

Coquitlam’s ban on third-party billboard advertising could be coming to an end. Council gave its approval Monday to explore alterations to the city’s sign bylaw that would permit large advertisements in certain locations around the municipality. […]

tricitynews.com
Thu, Aug 2, 2018 at 7:33 PM

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Digital billboards owned by Lamar, Outfront and Fairway send message of love after synagogue vandalism

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Thu, Aug 2, 2018 at 7:28 PM

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Link Media acquires Tammy Lynn Outdoor’s 250+ billboard faces

For over 25 years, Tammy Lynn has been owned and operated by Bud and Tammy Acken and grew to become West Virginia’s 5th largest outdoor advertising company with over 250 billboard faces. Link’s out of home plant is located in Alabama, Florida, Georgia, Virginia, West Virginia and Wisconsin. […]

billboardinsider.com
Thu, Aug 2, 2018 at 6:46 PM

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Legal lesson: record your OOH easement

Record your easements and record a memorandum of lease for your billboard leases. That’s the lesson of Tiller White v Canyon Outdoor. Here are the facts. […]

billboardinsider.com
Thu, Aug 2, 2018 at 6:43 PM

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Forbes: Four Ways To Prepare For The Programmatic Media Buying Takeover

William Eccleshare, chairman and chief executive of Clear Channel International, said, “Programmatic buying has revolutionized the buying process in many key media sectors and we believe it will do the same for out-of-home.” Hire Appropriate Talent. Managing these technologies and platforms is a different skill set than negotiating media with another person. […]

forbes.com
Thu, Aug 2, 2018 at 6:31 PM

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New college graduates should consider the booming digital out-of-home advertising sector (MediaVillage)

Marc Kidd, Chief Executive Officer of Captivate, and a member of DPAA’s Board of Directors, pointed out that as much as the industry is hungry for new graduates, experienced media professionals from other parts of the business are also flocking to, and welcome in, Digital Out-of-Home. This sentiment was echoed by Michael Lieberman, Co-CEO of Kinetic. […]

mediavillage.com
Thu, Aug 2, 2018 at 3:14 PM

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