Environmental Ads On Billboards
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Mon, Aug 6, 2018 at 5:48 PM
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What exactly does an LED Video Wall entail? Technology has changed the face of conventional digital signage and has offered the advanced level technology of LED Video Walls, which are extremely efficient for both outdoor as well as indoor use. A few years ago, video walls were used only by a small segment of the market like casinos, malls and stadiums. […]
Though digital signage requires a bigger initial investment compared to printed ads, the long term benefits and possible savings are almost endless. It is strongly suggested to consider this for any entity trying to bring in more sales and increase engagements. […]
Andy Hamblin Named Part of Signkick Founding Team 6 August 2018 Originally founded by Tobias van Amstel, Sebastiaan Schinkel and Sebastiaan Heijne out of a London flat, Signkick began with a clear mission: to make out-of-home media easier to buy. Since then, Signkick has grown and evolved to better serve this mission and become a key player in D/OOH software. […]
How would you like to see the digital signage industry landscape change over the next five years? This week’s question is answered by members of the DSE Advisory Board PRO AV COUNCIL “The market is extremely saturated with options for a digital signage solution. For anyone in this industry, this can be frustrating and confusing, especially to a consumer. […]
In line with global out-of-home advertising trends, Mall Ads™ has launched Mall TV™. The digital place based television network flights on strategically placed screens at key high footfall sites across the country. The new platform offers both retailers within malls as well as national and international brands the opportunity to effectively drive price, place and product. […]
Buzztime, which delivers interactive entertainment and innovative dining technology to venues in North America, seems to have found a formula for success for their digital out-of-home ( DOOH ) advertising network. CEO Ram Krishnan shared some of the secrets with Mel Stott. Where can we see Buzztime's DOOH screens? […]
Simply put, programmatic digital out-of-home is the automation of DOOH sales transactions with the use of computer programs. This presents a big efficiency gain. With traditional DOOH sales, an advertisers must contact a network owner directly to negotiate the details and terms of the campaign. […]
The growth was driven primarily by Digital Out-of-Home (DOOH) advertising which now accounts for 17% of all OOH spend. Traditional Out of Home advertising also performed strongly as advertisers recognise the ability of these formats to build brand awareness and also complement DOOH, says Kinetic. “Kinetic is delighted to report a market increase. […]
In order to generate significant per-cap revenue, a theatre needs to sell concessions to as many patrons as possible. But because only 34 percent of moviegoers describe themselves as “very likely” to buy concessions, owners and operators need to get creative about drawing customers’ attention to the concession stand. […]
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“We did a recent campaign we developed for Honda in Northern California…we created a six-month campaign that ran last year primarily…posters and title locations identified by RADAR. Then we took RADAR’s mobile retargeting capabilities. […]
ISE 2021 (Integrated Systems Europe) will move to Barcelona after 14 years in Amsterdam. The largest show in the AV industry simply outgrew the Dutch city’s RAI exhibition center…a while ago. […]
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There is a myth going around that you can make lots of money in the billboard business without any work. Insider gets calls from investors who “want to make lots of money buying billboards.” They are almost always from outside the business. […]