If the customer has a short timeline and a limited budget, I will be wasting everyone's time and effort if I design a high-end LED solution. For starters, lead-times on LED are typically much longer than thin-bezel LCD displays and fine pitch LED is more expensive (though the cost delta is shrinking rapidly). […]
PRN, part of the STRATACACHE family of marketing technology companies, has added several new features including a real-time analytics portal that gives c-store operators better insight into customer behavior and buying habits. "C-store operators encounter a different set of challenges unique to their business. […]
The Board held a meeting attended by each of the six members of the Board. At that meeting, the Board considered whether to declare the Hale Transaction to be a "Superior Proposal" (as defined in the Merger Agreement). After discussion, each member of the Special Committee, Mr. […]
Here are some common types of coverage your out of home business will need: Workers Compensation. Required if you have employees. Replacement coverage for billboards and equipment. […]
In Part One, posted August 1, Myron Laible explained OAAA problem solving. In Part Two, Ken Klein describes the advance of digital billboards, and OAAA’s role. More than 8,000 digital billboards are deployed nationwide, a tribute to new technology, advertiser demand, and regulatory acceptance. […]
Look at the OAAA’s 2017 list of top out of home advertisers. Tech firms are in bold. MCDONALD’S RESTAURANT; APPLE; GEICO; AMERICAN EXPRESS; GOOGLE; AMAZON; COCA-COLA HBO VERIZON CHEVROLET NETFLIX WARNER BROS PICTURES SPRINT STATE FARM AT&T METRO PCS SAMSUNG DISNEY TOYOTA COMCAST Insider expects that the list will tilt even further towards tech firms next year. […]
Here is the first, by Todd Hansen, General Manger of Sun Outdoor, Bakersfield, California. 1. Arte Moreno— Moreno started at the Eller Outdoor advertising. […]
The “I’m not a trophy” Grizzly Bear billboard out West reminds us of an important point: billboards are a valued platform for environmental messaging. The Center for Biological Diversity put billboards in three Western states to express its views on trophy hunting. The group says its billboards would reach a million people. […]
ESI Design worked closely with Chicago’s 900 North Michigan Shops to wow visitors with a massive 190-foot LED digital art installation on its atrium ceiling. Part of a larger renovation, the centerpiece installation is visible from the street and all seven floors, transforming the nearly 30-year-old complex into a 21st century attraction that draws retailers and customers alike. […]
As people become increasingly jaded by web and mobile ad targeting, brands are in search of a fresh approach to reach consumers. Some 71% of respondents in a recent Kantar Millward Brown survey noted that ads feel more intrusive than three years ago, a trend driving agencies and advertisers to consider digital-out-of-Home (DOOH) advertising. […]
Silicon Valley’s going old school. As tech companies like Facebook Inc. and Google vacuum up billions of dollars in online advertising, they’re pouring their own marketing dollars into billboards and other forms of outdoor signage. […]
Examples abound of the old-fashioned outdoor advertising winning over digital marketing heavyweights and finding ways to thrive in the online world. Amid data sharing and online privacy controversies, Facebook recently promoted on billboards what Bloomberg called the social media operator’s “new approach to user safety and privacy. […]
The Digital Signage Summit Europe 2018 provided invaluable takeaways into the evolving digital signage and digital out of home (DooH) industries during the comprehensive two-day conference. […]
The development of ITS depends on the use of advanced communications networks. These networks provide the needed connectivity between control centers, vehicles, drivers and passengers, work crews and both existing and emerging roadside equipment, such as digital signage, emergency communications, closed circuit television (CCTV) cameras, and tolling systems. […]
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