Wasabi chain switches to digital menu boards powered by Signagelive to save time and costs for operations
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Sun, Aug 12, 2018 at 7:02 PM
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OAAA has a vast number of resources to help you increase business by communicating how OOH can work for your local advertisers, and providing tools to assist them in creating the most effective campaigns. […]
Fast-forward a few thousand years and the format continues to be a major force for reaching audiences, building brand awareness and promoting products. In the last half-century, we’ve witnessed the development of Digital Out of Home technology, which has brought new messaging and media planning capabilities to an age-old format. […]
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Out of Home advertising is recognized as the oldest media format dating back to when ancient civilizations communicated important messages, like laws and treaties, to their people. Fast-forward a few thousand years and the format continues to be a major force for reaching audiences, building brand awareness and promoting products. […]
Two entrepreneurs from the UAE and Saudi Arabia have announced a new blockchain-based platform that will, they claim, open up the world of outdoor advertising in exactly the same way Uber and Careem have changed taxi services around the region. […]
Located in a top worldwide tourist destination, the Tiger Nightclub in Phuket, Thailand deployed a network of 44 displays with vertical grid video walls, independent displays and two 10-display artistic video walls flanking a 13-feet statue of a tiger. […]
Spotted by a reader, at a McCafe in central NYC. Some things evidently aren’t available on the menu, so instead of someone going into the software to make changes, a staffer has covered up that information with electrical tape. Thought it was just the stuff on the top right of the display and then noticed a whole line in the HOT items has been taped off. […]
This could all change if a stealthy bill now wending its way through the state Legislature is approved. Assembly Bill 3168, authored by Los Angeles-area Assembly member Blanca Rubio, could open our freeways to a massive increase in digital and static billboards. […]
The 4 million dollar campaign includes 36 billboard and out of home ads throughout Southern California boldly showcasing the word "cannabis" against vibrant photography. Each one depicts various locations throughout SoCal with different "characters"--a surfer, a roller skater, a body builder, a bike rider and more--but their faces are intentionally out of frame. […]
It’s fundamentally important to remember that people don’t like to be advertised to. This is why the most successful advertisement campaigns disguise themselves as experiences; by appealing to some human emotion. […]
We're really doubling down on auditing, transparency, and operational processes. We've spent the past eight or nine months doing a deep qualification and validation process of our network and on our campaigns, and how we report on those. So, that was a huge lesson learned. […]
The Digital Signage Federation put on a terrific mixer Wednesday night in Montreal, with a 100+ industry vets and newbies gathered at the splashy top floor event-hosting digs of Stingray Media. […]
White LEDs are the hidden light source that illuminates today’s LCDs and are embedded inside the enclosure, behind the LCD layer or along the edges. In the case of direct-view LED displays, the LEDs both create the illumination and are the color source for the entire image. […]
Revenues of $401.7 million. Operating Income of $32.9 million; Net loss of $5.2 million, $0.04 per diluted share, including a $42.9 million Goodwill Impairment Charge; Adjusted OIBDA of $125.2 million; AFFO of $77.2 million, $0.55 per diluted share; Quarterly dividend of $0.36 per share, payable September 28, 2018. […]