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Your Tradeshow Forecast: Experiential with an Abundance of Technology!

We are certainly living in an interesting time, especially when it comes to connecting people to products on the tradeshow floor. By nature, human beings need to feel part of something bigger, engaged with our surroundings, communities, nature and products. This physical engagement enhanced by technology in the tradeshow environment can have an enormous impact on how attendees experience a brand. […]

emcoutdoor.com
Tue, Aug 14, 2018 at 5:45 PM

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BBC: Google tracks users who turn off location history

Google records users' locations even when they have asked it not to, a report from the Associated Press has suggested. The issue could affect up to two billion Android and Apple devices which use Google for maps or search. The study, verified by researchers at Princeton University, has angered US law-makers. […]

bbc.com
Tue, Aug 14, 2018 at 5:02 PM

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The Drum: AP finds Google location tracking remains active despite deactivation

An investigation conducted by the Associated Press into Google’s location data sharing has found that the functionality cannot be switched off, despite ostensibly offering a deactivation option amongst its privacy settings. […]

thedrum.com
Tue, Aug 14, 2018 at 5:00 PM

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CNBC: McDonald’s to spend $6 billion on nationwide restaurant makeovers that include digital signage and digital menu boards

McDonald's company and its franchisees are investing $6 billion on the construction and modernization of most of its restaurants by 2020. […]

cnbc.com
Tue, Aug 14, 2018 at 4:36 PM

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The Coolest Billboards On The Strip

Beatles, The Who, Led Zeppelin, Pink Floyd, Bruce Springsteen and Chevrolet. […]

oohtoday.com
Tue, Aug 14, 2018 at 4:15 PM

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Expenses vs revenue ratio at the big three OOH ad companies (Billboard Insider)

Insider drilled down on expenses at the Big Three public out of home firms to see who’s controlling expenses. The results shouldn’t surprise. Total Change in Revenues and Operating Expenses from 2015 to June 2018. […]

billboardinsider.com
Tue, Aug 14, 2018 at 4:11 PM

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Seeing is Believing

Play-Doh launched an exciting Out-of-Home campaign with JCDecaux Colombia, Hasbro Gaming and DDB Colombia to bring the magic of play to the streets!   Two Bogotá bus shelters located in high traffic areas showcased a large container of playdoh in imaginative packaging. […]

Tue, Aug 14, 2018 at 3:29 PM

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Seeing is Believing

Play-Doh launched an exciting Out-of-Home campaign with JCDecaux Colombia, Hasbro Gaming and DDB Colombia to bring the magic of play to the streets!   Two Bogotá bus shelters located in high traffic areas showcased a large container of playdoh in imaginative packaging. […]

Tue, Aug 14, 2018 at 2:49 PM

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How Digital Signage Can Enhance Customer Experiences

A brief walk into any retail environment can sometimes seem like an assault on the senses, so it is important to reach out to customers in the right way. Digital signage is one method that can actually improve a customer’s experience rather than harm it. Digital signage is now so innovative that it can be used in a variety of different ways around a store. […]

digitalsignageconnection.com
Tue, Aug 14, 2018 at 9:45 AM

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16:9: Magna Puts Vast Immersive Meeting Space On Auto Plant Floor

This is a seriously whizzy-bangy meeting room space that’s interesting mainly because it is located in the heart of the production floor of a contract auto manufacturer. I’ve been in an auto plant and with everything happening, everywhere, it’s a dirty, power-spiking, really challenging place to be dropping in a lot of high-tech visual systems. […]

sixteen-nine.net
Tue, Aug 14, 2018 at 8:53 AM

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Mexico’s DOOH ad network Postermedia joins DPAA

Postermedia is a digital out-of-home company with screens on public roads and street furniture in more than 12 cities across Mexico. The company also installed the first wireless hotspots on buses in the country, and amplifies campaigns with wi-fi, Bluetooth, 3D volumetric, augmented reality, luminescent, olfactory systems and interactive screens. […]

dp-aa.org
Tue, Aug 14, 2018 at 7:07 AM

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How new capabilities of digital signage tech open up creative new options for content playback, design or interactivity (DSConnection)

“Hardware capabilities have been improving with players for a number of years. It is amazing to see the small size of a player that can do 4K successfully.” “There are many open API’s that enable much easier connectivity to be able to position your data by meal period or time of day to upsell your products. […]

digitalsignageconnection.com
Mon, Aug 13, 2018 at 9:34 PM

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MediaPost: Google Rumor Puts Data and Programmatic Buying At Center Of Outdoor Ad Space In Germany

Google reportedly plans to expand its outdoor advertising business in Germany using a programmatic ad-buying process and lots of data. The digital screens are in public spaces such as train stations, shopping malls and retail stores. In Germany there are more than 110,000 of these screens. […]

mediapost.com
Mon, Aug 13, 2018 at 9:11 PM

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Watchfire Signs Selected for $30 Million Las Vegas Fremont Street Digital Signage Renovation (GlobeNewsWire)

The largest single video screen in the world is getting a next-generation reboot, and Watchfire Signs of Danville, Ill. has been selected to imagine and manufacture it. Watchfire was selected from among 15 digital screen manufacturers from around the world to completely rebuild the canopy that is part of Fremont Street Experience in Las Vegas. […]

globenewswire.com
Mon, Aug 13, 2018 at 9:07 PM

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How HTML5 can boost the performance of your digital out-of-home network

HTML5, the latest markup language that combines HTML, CSS and JavaScript, is now common across the web. It’s a fair assumption to say that you have likely visited a website using HTML5 already today. It’s a tool that enables almost any content, app or media to run without needing additional plugins, and offers immense creative flexibility. […]

broadsign.com
Mon, Aug 13, 2018 at 9:05 PM

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