What is a ballpark estimate of costs? For a 14’ x 48’ bulletin, 2 sided, in a rural area, the solar system is probably in the $10 – 15K range, depending on the location, number of batteries needed, and control options, such as a SmartLink. […]
Small screens are often overshadowed by this rush to “go big”. But anyone who keeps a close eye on our industry knows that small displays are in the midst of big growth. Let’s be clear. […]
Oohmedia in June offered to pay $570 million for HT&E's Adshel. The deal is currently waiting for approval from the Australian Competition and Consumer Commission, due at the end of the month. At the same time, a decision is due on whether rival outdoor advertiser JCDecaux can buy APN Outdoor for $1.12 billion. […]
Malls are conducive to making consumers spend, and advertising in this environment guarantees that brands will make it to that final, desirable destination: the shopping basket. According to market research consultancy Latimer Appleby, shoppers are readily converted from browsing to buying. […]
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The Smart City Kiosk includes an Xtreme™ High Bright Outdoor Display with full HD1080p resolution for a bright crisp picture, even in direct sunlight. In addition, an optional 10-point IR touch overlay makes the kiosk interactive for all users. […]
The course, called DSF Foundations, includes chapters with quizzes and comprehensive assessment at the end of the course. The course is designed to take approximately 2-3 hours. The DSF is offering this course complimentary to any current member (one per member company). […]
Now that talks of Idris Elba replacing Daniel Craig as 007 in the seemingly endless James Bond movie franchise have made the rounds, and the Cold War rivalry between the U.S. and Russia has been somewhat reignited (now with the added territory and complications of cyberspace), the sleek and glamorous spy game of Hollywood yesteryear is becoming fashionable once again. […]
10. Sales Manager—Arguably this ten spot may be too low. There is no doubt the role is valuable to the organization. […]
Danville, IL-based LED sign company Watchfire Signs has won the monster deal for a new multimedia LED canopy over Fremont Street in Las Vegas. The upgraded sign will have 130,000 sq. ft. […]
McDonald’s has announced $6 billion in restaurant modernization and construction plans through 2020, with a portion of that money going to “bright and easy to read digital menu boards inside and at the drive-through” and digital self-order kiosks. A lot of the money will be in bricks and mortar work like modernized dining areas, remodeled counters and larger display cases. […]
Up until 12 months ago when the Australian startup started exploring outdoor advertising, Koala Mattresses relied heavily on digital advertising, specifically retargeting. For head of marketing Tim Doyle, its foray into outdoor ads had to generate digital buzz to tap into the digital DNA of the brand. […]
Apart from a handful of sports fanatics who were immersed in World Cup / Wimbledon / Open Golf Championship fever across the Summer, most people in Out of Home will have heard of Ocean’s recent acquisition of Forrest Media. […]
I was in Montreal recently and had a chance to visit the offices of iGotcha, a digital signage and experiential media solutions company that has very quietly built up a nice book of business since launching in 2005. Working out of an old warehouse building overlooking the historic Lachine Canal, iGotcha works with everyone from banks and a lottery corporation to Cirque du Soleil. […]
