Raw Feed & Search

Mobile programmatic ad platform Dr. Banner enters OOH space via IBOUSA (Billboard Insider)

IBO Associates will now be able to select various products which compliment their OOH media sales strategies and deliver maximum campaign penetration to their rural, suburban and metro markets in an easy and understandable manner. PROGRAMMATIC ADVERTISING MADE SIMPLE. Programmatic advertising is widely used nowadays but can be technologically challenging for local businesses. […]

billboardinsider.com
Tue, Sep 11, 2018 at 7:17 PM

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Digital signage tech provider Stratacache: growth and expansion plans (My Dayton Daily News)

Much of the company’s heavy expansion is in China and India, meaning Stratacache is active in an area that that has some two-thirds of the global population. A “tier-two” city in China has eight million people, Riegel noted. “I would wager we will be at about 1,000 (employees) in the first quarter of next year,” Riegel said. […]

mydaytondailynews.com
Tue, Sep 11, 2018 at 7:14 PM

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How Grey Outdoor prepares for Hurricane Florence (Billboard Insider)

Latest weather reports are predicting close to a category 5 with winds around 145 mph. That would mean the worst storm we have had to prepare for in almost 20 years What’s Grey Outdoor doing to get ready? Pulling all our vinyls down cutting off the digitals and updating and preparing with all the insurance we need for the at-risk structures (non-conforming signs) and digitals. […]

billboardinsider.com
Tue, Sep 11, 2018 at 7:10 PM

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How to measure the ROI of your digital signage deployment (DSConnection)

To understand the real ROI of professional-grade digital signage, you must first know the true cost of displays. Many businesses have a narrow view of the cost of ownership and only think about the upfront expense. However, you also need to consider running costs, repairs, replacements and downtime. […]

digitalsignageconnection.com
Tue, Sep 11, 2018 at 6:44 PM

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Gas station DOOH network GSTV now offers campaign targeting and attribution analytics

OCTANE supplies powerful insights through new sources of transactional, geospatial, and digital behavioral data, providing enhanced perspective into consumer activity before, during, and after a location-based media exposure. This offering enables advertisers to make data-driven decisions as they develop media strategies, target valuable audiences, and measure campaign ROI. […]

dp-aa.org
Tue, Sep 11, 2018 at 6:41 PM

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Planning Your Purchase: A Digital Signage Buying Guide

It’s time to plan the digital signage network. But do you know where to start? Use these tips as a starting point and download our full Digital Signage Buying Guide below: Identify Goals: As before, think about the purpose of digital signage before installing it in the building. […]

mvixdigitalsignage.com
Tue, Sep 11, 2018 at 5:36 PM

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GSTV Launches OCTANE, Providing End-to-End Insights, Targeting, and Attribution Capabilities for Data-Driven Advertisers

GSTV Launches OCTANE, Providing End-to-End Insights, Targeting, and Attribution Capabilities for Data-Driven Advertisers New Offering Codifies Partnerships with Leading Analytics Providers including Acxiom, Placed, Dstillery, and IRi DETROIT (September 11, 2018) -- Today, GSTV (gstv.com), the national video network powering active consumers in over 200 DMAs, announced a breakthrough new analytics offering called OCTANE. […]

dp-aa.org
Tue, Sep 11, 2018 at 3:52 PM

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Six Fine-Pitch LED Columns Welcome Visitors To Louis Vuitton Foundation

This is the atrium of the Louis Vuitton Foundation building in Paris – a one-of-a-kind business and cultural center that is also an art museum and the global headquarters of LVMH, the parent company of Louis Vuitton. There are six fine-pitch LED columns welcoming guests and displaying artworks from the museum’s collection, as well as LV branded themes. […]

sixteen-nine.net
Tue, Sep 11, 2018 at 12:36 PM

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AOPEN Releases Small-Format 15 & 19-Inch All-In-Ones For Win 10, Linux

Taiwan-based digital signage hardware firm AOPEN has released a pair of small format all-in-one touch displays aimed at the self-service and retail market – the interesting twist being their support for Windows 10 and Linux. […]

sixteen-nine.net
Tue, Sep 11, 2018 at 10:11 AM

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Fifth Street Towers in Minneapolis Installs Feature LED Wall for the New Breed of Office Worker

The Fifth Street LED Triangle feature wall is a custom-shaped LED tile system integrated within an undulating wood triangle wall concept as part of a large-scale common area redesign. The 3D nature of the feature wall meant that precise collaboration between the architect (Shea), the general contractor (MP Johnson) and the integrator (AlivePromo) was critical to the success of the project. […]

digitalsignageconnection.com
Tue, Sep 11, 2018 at 9:51 AM

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Stratacache CEO Expects Headcount To Top 1,000 By Early 2019

There’s a bunch of interesting nuggets of information in a local paper’s interview with Stratacache CEO Chris Riegel – most notably that he expects to be north of 1,000 employees within a year. Talking to the Dayton Daily News, Riegel says he’s now at 750, with 320 of them in Dayton. […]

sixteen-nine.net
Tue, Sep 11, 2018 at 8:11 AM

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Expert judges seek bold new ideas in Ocean’s annual Digital Creative Competition

Eighteen expert judges are seeking bold, original ideas in Ocean’s annual search for the best digital out of home (DOOH) creative concepts. Brands, agencies and creative teams have until Friday, September 7 to enter the ninth annual competition. […]

oceanoutdoor.com
Tue, Sep 11, 2018 at 5:21 AM

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Victoria Beckham marks London Fashion Week debut with spectacular showcase on Landsec’s famous Piccadilly Lights

In a UK media first, luxury fashion brand Victoria Beckham presents content celebrating the designer’s debut London Fashion Week show on Landsec’s spectacular Piccadilly Lights advertising screen this week. The showcase forms the centrepiece of the brand’s 10th anniversary show which celebrates a decade in the fashion business. […]

oceanoutdoor.com
Tue, Sep 11, 2018 at 5:21 AM

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Astral to add 240 digital out-of-home ad screens to Campsite’s programmatic DOOH buying platform (Bell Media)

This agreement is set to add 240 Astral Digital large format and street furniture faces across Canada through Campsite’s programmatic platform. Launched in 2016, Campsite is a leader in innovative solutions for advertisers who want to expand their digital reach, optimize their strategies with data, and maximize their time by reaching several suppliers through only one platform. […]

bellmedia.ca
Mon, Sep 10, 2018 at 8:35 PM

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JCDecaux’s proposed acquisition of APN Outdoor in Australia is underway (Nasdaq)

The Federal Court of Australia (the Court) has made orders approving the despatch of the scheme booklet (Scheme Booklet) in relation to JCDecaux's acquisition of APN Outdoor Group Limited (APN Outdoor), by way of a scheme of arrangement (the Scheme). The Court has also ordered that a meeting of APN Outdoor shareholders be convened to consider and vote on the Scheme (Scheme Meeting). […]

nasdaq.com
Mon, Sep 10, 2018 at 7:55 PM

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