The CEO of oOh!media says the company is not worried at all about the challenge JCDecaux will present if its proposed acquisition of rival APN Outdoor is approved. Speaking to B&T, Brendon Cook said oOh!media is “very happy” to compete against a much bigger JCDecaux. […]
oOh!media Limited (ASX:OML) ( oOh!media) today welcomed the Australian Competition and Consumer Commission’s ( ACCC) decision that it will not oppose oOh!media’s acquisition of 100% of the share capital in Adshel from HT&E Limited. […]
Learn about IoT's benefits for businesses, IoT security risks, IoT-related jobs, how industries and smart cities are using IoT, and more. What is IoT? IoT is a layer of digital intelligence that makes a device smarter than it would be on its own. […]
With the OOH medium itself constantly evolving, creative performance is not a subject with a linear solution. The rise of digital, paired with a smarter approach taken by brands and agencies alike means that creativity has exploded into the forefront of campaigns. […]
The examples of data informing dynamic creative content within OOH are many. Already we’ve seen campaigns leveraging data from NOAA (National Oceanic and Atmospheric Administration) to serve content based on changing weather conditions and traffic data to speak directly to consumers stuck in a jam during their daily commutes. […]
Sales declined 11% to $154M for the quarter. Net income declined 45% to $4.6M for the quarter. Q1 Orders total was at $160M (+4%) with Commercial, which includes the digital billboard business at $36M (+20%); Live events at $39M (-36.%); High school & park recreation at $38M (+20%); Transportation at $22M (+136%) and International $24.06M (+20%). […]
With a vast range of home furnishing products, the brand announced its launch with over 150 plus OOH media across Hyderabad city. Taking up niche media options like metro train and digital cab branding that displays location specific customized messages, the brand grabbed the attention of many by being present in every nook and corner of the city. […]
A San Francisco start-up called Grabb-It is trying to make a go of a Digital OOH advertising model that puts pico projectors in the back of ride-share cars that beam ads on to a rear passenger window. The ads show up on windows because of a transparent film overlay added to the window. The spots only run when the Uber or Lyft or whatever does not have an active fare. […]
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When the 16th Century Polish astronomer Nicolaus Copernicus proudly exclaimed that the Sun, and not the Earth, was the center of the Universe, he faced wide-spread ridicule and skepticism. Up until Copernicus, everyone thought that the universe revolved around the Earth. The scientific community was up in arms by the very notion that we weren’t the cog. […]
Partnering with JCDecaux, jetBlue recreated an “Aruba breeze” vibe with their bus shelter program in Boston. Wrapping the panels of the shelters with bright and colorful beach imagery and integrating motion detected fans into the side panels, commuters could immerse themselves in breezy thoughts of a relaxing vacation while keeping cool from the blowing fans. […]
The lobby of the newly opened Walter Athletics Center at Northwestern University in Chicago has a giant vertical LED wall, as well as what looks like large tiled (and possibly interactive) flat-panel display walls to the sides. The facility, which opened August 1st, sits on the shores of Lake Michigan at the school’s Evanston campus. […]
Photo – DailyHive – TechnicaProductions, YouTube screenshot Via DailyHive and BlogTO Toronto’s Transit Commission (more commonly known as the TTC) is putting in pairs of 29-inch ceiling mounted screens in 525 buses over the next two years, and somewhat surprisingly, they’re being used properly as passenger information displays and not for “captive” advertising. […]
Last year, Ooh Media attempted to merge with its closest competitor, and the second-largest player in the out-of-home media space, APN Outdoor. Despite confidence from CEO Brendon Cook the merger would proceed, the competition watchdog raised concerns about market concentration and the deal was ultimately scrapped. […]
Designed and engineered with AV integrators in mind. Daktronics (NASDAQ-DAKT) has launched a new generation of the company's narrow pixel pitch product line including pixel pitches of 1.2, 1.5, 1.9 and 2.5 millimeters. As AV integrators are increasingly adopting LED video technology as a viable alternative to LCD technology, this product line brings an easy installation option to the market. […]
