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Adomni Names Larry Grella as Vice President of Sales and Marketing

Adomni Names Larry Grella as Vice President of Sales and Marketing Digital Out-of-Home Online Platform Appoints Ad Tech Veteran to Oversee Sales and Marketing LAS VEGAS – Adomni, an open online platform to find and buy digital out-of-home advertising, announced today that Larry Grella has joined the company as vice president of sales and marketing. […]

dp-aa.org
Thu, Aug 23, 2018 at 4:16 PM

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Now Micro Webinar: Reimagining Today’s End-to-End Infrastructure with Edge Computing in a World of Digital Transformation

Title: Reimagining Today’s End-to-End Infrastructure with Edge Computing in a World of Digital Transformation Date & Time: Tuesday, September 25, 2018, 2:00 p.m. ET REGISTER HERE Summary: In a digitally transforming world, consumer interaction and engagement with digital touchpoints should be responsive, real-time and reliable. […]

digitalsignageconnection.com
Thu, Aug 23, 2018 at 3:57 PM

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What is the Power of an Experience?

There’s a quote from the venerable Chinese philosopher, Confucius, that says, “When I hear, I forget. When I see, I remember. When I do, I understand. […]

emcoutdoor.com
Thu, Aug 23, 2018 at 1:29 PM

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Sydney Morning Herald: Australia’s competition regulator gives green light to outdoor media tie-up

Outdoor advertising companies' share prices rallied on Thursday after the Australian competition regulator gave the green light to global advertising giant JCDecaux's purchase of APN Outdoor Group, and OohMedia's acquisition of Here There & Everywhere's street furniture arm Adshel, in a major shakeup to the out-of-home advertising sector. […]

smh.com.au
Thu, Aug 23, 2018 at 1:24 PM

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Ad Age: Google is using real-time data in an outdoor campaign across New York

Digital outdoor ads, which are running in Manhattan and Brooklyn, feature copy based on real-time results for what's trending in each neighbourhood; for example pizza slices in Brooklyn or coffee in Long Island City. What's displayed is also based on the time of day and current weather. […]

creativity-online.com
Thu, Aug 23, 2018 at 1:23 PM

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Australia’s outdoor advertising deals to get the all clear (Australian Financial Review)

Australia's outdoor advertising market is set for a dramatic shake-up with mergers between the big four players to be cleared by the competition regulator on Thursday. French company JCDecaux has been seeking clearance to buy billboards company APN Outdoor, while ASX-listed oOh!media has also asked for permission to buy Adshel. […]

afr.com
Thu, Aug 23, 2018 at 1:22 PM

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Buildings as billboards, by 3M

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blogs.mprnews.org
Thu, Aug 23, 2018 at 1:04 PM

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US out-of-home ad revenues accelerate but trail GDP (Billboard Insider)

This week’s announcement of 4.7% growth in US out of home revenues during 2Q 2018 was good news. It was the highest quarterly US out of home growth in two years and represented the 33rd consecutive quarter of US out of home revenue growth. US out of home revenues, however, are not growing as fast as the US economy. […]

billboardinsider.com
Thu, Aug 23, 2018 at 12:58 PM

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CDS Gives 7 Points on how to get Digital Signage Right

Knowing your audience. If you don’t your audience and what you are trying to communicate to them how can you communicate effectively? What are their wants and needs and how can you meet or fulfil those needs? […]

digitalsignageconnection.com
Thu, Aug 23, 2018 at 12:53 PM

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Sharks attack interactive digital signage (DSToday)

Village Roadshow Studios, the makers of "The Meg," teamed up with JCDecaux Australia, an OOH company, to deploy interactive digital signage promoting the movie at the Southern Cross Station in Melbourne. The actual LCD touchscreen display featured the movie's name on the top and its release date on the bottom. On the sides of the display were the words, "Touch at your own risk! […]

digitalsignagetoday.com
Thu, Aug 23, 2018 at 12:51 PM

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16:9: Toshiba, Directable Debut All-In-One Smart Signage TVs Using Amazon’s Fire Tech

Toshiba now has Amazon’s Fire streaming media player integrated in one of its TV lines, and a small digital signage CMS company is touting an integration that effectively makes it a low-cost “smart” signage display. […]

sixteen-nine.net
Thu, Aug 23, 2018 at 9:02 AM

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From Raw Data to Digital Sculpture at Charlotte Douglas International Airport

The Turkish-born media artist Refik Anadol, one of two main masterminds behind last year’s APEX Award-winning digital artwork known as “Convergence” at the Metropolis mixed-use property in Los Angeles, returns with another mind-blowing media wall. […]

digitalsignageconnection.com
Thu, Aug 23, 2018 at 8:35 AM

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Link Media Buys Key Outdoor for $38 million (Billboard Insider)

Link Media Outdoor is engaged in the outdoor advertising business with over 1,280 billboard structures and 2,900 advertising faces located in Alabama, Florida, Georgia, Illinois, Iowa, Missouri, Virginia, West Virginia, and Wisconsin. […]

billboardinsider.com
Thu, Aug 23, 2018 at 4:57 AM

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How to create award-winning OOH campaigns (Campaign via YouTube)

If the highlight of your day is looking at me for 4 minutes, with the occasional shot of the BT Tower, you're in luck! As a bonus, I say a bunch of words and offer tips on how to make award-winning OOH. Especially handy if you're entering the Ocean Outdoor Creative Competition this year. […]

youtube.com
Thu, Aug 23, 2018 at 12:24 AM

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ACCC approves both JCDecaux-APN and oOh!media-Adshel out-of-home mergers (Adnews)

Consumer watchdog the Australia Competition and Consumer Affairs Commission (ACCC) has approved both of the major acquisition deals in the out of home sector. Both JCDecaux and Ooh!Media were both given the go-ahead to complete their acquisitions of APN Outdoor and Adshel respectively. […]

adnews.com.au
Wed, Aug 22, 2018 at 10:34 PM

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