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ATMs could be an untapped goldmine for retail and commerce media (EMARKETER)

by Sara Lebow. When Chase Media Network launched last month, it revealed the potential for more payments and financial service companies to get in on the commerce media game, leveraging consumer payments data to sell ads. One unexpected out-of-home implementation could be ATMs, said Stuart Mackinnon, COO of NCR Atleos, on our “Behind the Numbers: The Baking & Payments Show” podcast. […]

emarketer.com
Tue, May 28, 2024 at 6:38 PM

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