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Thursday, May 30, 2024 Thu, May 30, 2024

Publishing group to buy a 25% stake in Swiss OOH ad operator APG|SGA partially owned by JCDecaux (Invidis)

It is noteworthy that after the takeover of Goldbach, Neo and Clearchannel by TX (TA Media), a publishing group has now also joined APG|SGA as an anchor investor. There is a lot of movement in the Swiss out-of-home market – number 3 LiveSystems also changed shareholders in 2021. In a highly controversial deal, the state-owned Swiss Post took over the OoH provider. […]

invidis.com
Thu, May 30, 2024 at 12:58 PM

Wednesday, May 29, 2024 Wed, May 29, 2024

OOH media executives’ pitch to political advertisers ahead of the election season (Billboard Insider)

Lamar CEO Sean Reilly thinks the 2024 out of home political will be slightly ahead of 2022 (JP Morgan May 2024 Tech, Media &Communications Conference). This year is trending slightly ahead of 2022, the last cycle, slightly behind 2020 and that’s primarily because in that presidential we actually had a primary season and this year we really didn’t…we’re trending…slightly ahead of 22. […]

billboardinsider.com
Wed, May 29, 2024 at 2:40 PM

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