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Out-of-Home Media Budget Optimization Drives Results

It’s that time of year again, as marketers are putting the final touches on their media plans for next year and looking to wrap up their Out-of-Home media budget optimization. As Out-of-Home specialists, we know all too well that OOH is often left until the end of planning and usually only receives a very small portion of the budget compared to its flashier cousins. […]

emcoutdoor.com
Mon, Nov 25 at 11:08 AM

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OOH Ad Spend In US Up 4.6% For 2024: OAAA

Out of home (OOH) advertising revenue in the U.S. increased 4.3% in the third quarter of 2024, nudging past $2B, reports the Out of ... […]

sixteen-nine.net
Mon, Nov 25 at 8:08 AM

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Tesco’s tips for marketers on how to use retail media (The Grocer)

At Tesco Media, there are a variety of channels available across on-site, in-store, and off-site. It’s a truly ‘sofa to store’ offering – one that gives brands the ability to reach customers at every stage of the shopping journey. Tapping into channels that help build brands and drive awareness and consideration also helps improve performance at the lower end of the funnel. […]

thegrocer.co.uk
Mon, Nov 25 at 12:10 AM

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Recent OOH/DOOH campaigns in Ireland (Adworld)

Aaron Poole, marketing executive, PML Group. Cadbury have once again been maximising the potential of Out of Home in anticipation of the Christmas season. […]

adworld.ie · Promoted content
Mon, Nov 25 at 12:10 AM

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Saudi Arabia plans to build eleven new digital signage-filled stadiums for the 2034 Fifa World Cup (Invidis)

The host of the 2034 Men’s World Cup has not been officially decided, but there is little doubt. Saudi Arabia is the sole bidder, and its selection in December 2024 is almost certain. The country has already outlined plans for eleven new World Cup stadiums, that – if built – would far surpass all of today’s modern sports arenas. […]

invidis.com
Fri, Nov 22 at 5:59 PM

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Lamar Advertising’s Q3 2024 results at a glance (Billboard Insider)

SignValue has prepared the following analysis of Lamar Advertising’s 3rd quarter 2024 financials. […]

billboardinsider.com
Fri, Nov 22 at 5:53 PM

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InfoComm US and Latin America Get New Show Director (16:9)

I don’t tend to write many posts about new hires because based on analytics, not that many readers seem to care. But once in ... […]

sixteen-nine.net
Fri, Nov 22 at 11:17 AM

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New Downtown Toronto Bank Branch Draws Eyes With Some 250 Sq. Meters Of LED Display In Windows (16:9)

The Chinese display manufacturer Muxwave will soon have another high-profile reference case for its in-window LED mesh displays – the windows of a new ... […]

sixteen-nine.net
Fri, Nov 22 at 10:33 AM

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Digital Signage Business Climate Index For Q3 Finds Big Players Growing While Smaller Firms May Be Struggling (16:9)

German language content partners invidis have released the findings of its latest quarterly Business Climate Index, suggesting market sentiment is improving, even though actual ... […]

sixteen-nine.net
Fri, Nov 22 at 7:47 AM

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Uniguest Consolidates Digital Communication Tools Into Single Cloud Platform

One of the big challenges of growing a company through acquisition is harmonizing a bunch of solutions developed by the different sister-in-law companies and ... […]

sixteen-nine.net
Fri, Nov 22 at 7:35 AM

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“Every thousand of DOOH ad impressions, of which there are billions each day, emit between 50-1500+ grams of CO2 (Broadsign)

Liseanne Gillham, VP Marketing. Since the last audit, Broadsign has further impoved its sustainability performance. Broadsign’s 2023 annual emissions were estimated at approximately 898 metric tonnes of carbon dioxide equivalent (CO2e), representing an 18% year-over-year reduction. […]

broadsign.com · Promoted content
Fri, Nov 22 at 12:10 AM

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US OOH ad revenue grew 4.3% in the third quarter of 2024: OAAA

WASHINGTON, DC, November 21, 2024 -- Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). […]

OAAA
Thu, Nov 21 at 6:50 PM

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UK OOH ad revenue grew 4.4% in Q3, 2024, up 12% year to date (PwC/Outsmart)

Outsmart, the trade body for the Out of Home (OOH) advertising industry reports spending in 2024 has reached £1bn, an increase of 12% compared to the same period last year. Revenue for the third quarter was up 4.4% totalling £361 million, with Digital OOH revenue up 7.7%% year-on-year and accounting for 67% of total spend. […]

outsmart.org.uk
Thu, Nov 21 at 6:47 PM

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Digital Signage Business Climate Index shows optimism for Q4, despite slow growth (Invidis)

by Antonia Hamberger.  Despite a flat market, sentiment in the digital signage industry has turned more positive in Q3: Hopes for Q4 are high, but not everyone will emerge happy from this year. Key insights from the latest DBCI survey. The digital signage market has shown little growth in 2024 so far. […]

invidis.com
Thu, Nov 21 at 6:44 PM

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“DOOH media buying in India is still based on direct negotiations and personal relationships” (media4growth)

Gautam Bhirani, Managing Director, Eyetalk Media Ventures. Adoption of DOOH advertising has been slow, limited by entrenched practices and systemic challenges. Gautam Bhirani, Managing Director of Eyetalk Media Ventures, shares his views on the current state of AdTech in India’s OOH sector and the way forward. […]

media4growth.com
Thu, Nov 21 at 6:41 PM

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