Global spending on out-of-home advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022's 4.7%. […]
In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast. Beyond the chart: In-store retail media’s growth is the result of a growing number of screens at retailers. Almost all (99.3%) of retail media ad dollars will be put toward digital channels this year, per our March 2024 forecast. […]
CI chats with Jupiter on its innovations in video processing, 21:9 displays and the Zavus DVLED videowall, which is sure to impress at InfoComm '24. The post Jupiter on 21:9 Displays, New Product Releases at InfoComm appeared first on Commercial Integrator. […]
By Antoinette Siu. With experimentation in digital and immersive displays to live feeds, agencies and clients are able to integrate live consumer data, heat mapping or location tracking and measurement in order to focus on other elements of performance – rather than just using OOH for brand awareness. […]
Peter Adams, Senior Reporter. While WARC now expects retail media spending to grow at a slightly faster rate this year, with global marketing investments climbing 13.7% year over year to reach $153.3 billion, the space is headed for a cooldown next year. […]
Those walking the exhibit halls of InfoComm next week in Las Vegas will see several display manufacturers showing their adaptations of e-paper displays – ... […]
ByRyan Barwick. Costco is building out an ad network built on its trove of loyalty membership data, using its 74.5 million household members’ shopping habits and past purchases to power targeted advertising on and off its website. […]
by Florian Rotberg. The Cologne POS and digital signage expert is a long-standing Scala partner and develops, installs and maintains POS concepts primarily in retail. Stratacache plans further acquisitions in Germany. […]
Our oldest son and his wife have recently made the move from the west coast to Cary, North Carolina. My wife and I made the trip from the Pacific Northwest for our first visit to see how they have settled in. Being the ever present billboard nerd, I was also curious to spend some time looking at billboards and trees. […]
Innovator Insights: How Video IRL Transforms Real-World Engagement with Adomni’s Eileen Crossin By Mercedes Cardona for Brand Innovators Published: June 6, 2024 Marketers often perceive out-of-home advertising as an extra topper to their campaigns, just one more channel they can add to the media mix, to drive traffic or brand recognition. […]
This video shows an interesting mix of interactive technologies used to help tell the heritage story of the German skin care company Beiersdorf, whose ... […]
InfoComm is now just days away in Las Vegas, and Sixteen:Nine has partnered with Experience United Social Club to run what is a very sold-out ... […]
A Samsung spin-off company most known for its electronic shelf labels has taken the interesting step of partnering with Sweden’s NDI to develop new ... […]
There’s always new stuff to see in Las Vegas, particularly along a main drag that has casino-resort operators steadily trying to out-bling one another. ... […]
Atlanta-based Bluefin has broadened its range of supported operating systems for its built-in displays – launching a new Bluefin Ocean series that is a ... […]
