Friday, December 27, 2024

Raw Feed & Search

Tuesday, November 26 Tue, Nov 26

In-store media will only make up 0.8% of US omnichannel retail media ad spend, but it will grow much faster, at 45.5%, in 2025 (EMARKETER)

by Arielle Feger.  Despite varying retail success, both Walmart and Target reported strong growth in their retail media networks—Walmart Connect’s US business grew 26% while Roundel’s growth was in the mid-teens, per Target CEO Brian Cornell. Here are three learnings from the retailers’ Q3 earnings calls and their implications for the retail media landscape. 1. […]

emarketer.com
Tue, Nov 26 at 6:04 PM

DPAA Women’s Empowerment Program Teams Up with Bianca Best (Publicis) Author of Forthcoming Book, Big Impact Without Burnout

Dec. 11 Webinar on Setting Actionable Goals Open to Non-Members and Includes Exclusive Book Offer   NEW YORK – November 25, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today its final Women’s Empowerment Webinar for the year on the topic of “Setting Actionable Goals for 2025. […]

dpaaglobal.com
Tue, Nov 26 at 10:12 AM

Agency executive’s take on how to integrate DOOH into omnichannel campaigns (Broadsign)

Giancarlo Arena, Head of Programmatic, Adsmurai, Global. In one campaign, Adsmurai combined mobile retargeting with DOOH placements, reinforcing brand presence at key moments throughout the day. This layered approach built familiarity and deepened engagement, guiding consumers through multiple touchpoints—from digital interactions to impactful, real-world visuals. […]

broadsign.com · Promoted content
Tue, Nov 26 at 12:10 AM

Monday, November 25 Mon, Nov 25

Effortless global DOOH news tracking:

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