While there is no end of buzz about AI and its ability to take over and optimize some human tasks, one of the world’s ... […]
by Florian Rotberg. IT security has long been neglected in the digital signage industry. In the digital signage technology silo, integrators relied on a perceived sense of security. […]
With a network of over 14,000 advertising faces in Quebec, Quebecor Out-of-Home is already integrated with Broadsign Reach and some othere SSPs. […]
My big ones are, as always, having to deal with all the day to day BS put out by marketers, and related to that, the terrible job many to most of the marketers and business communicators do in this sector. Florian and Stefan get into other important topics. […]
Here’s another curious story about LED ribbon boards that run messaging along the touchlines of football (soccer) matches. Yesterday it was a board surviving ... […]
Discover the utilization of Power over Ethernet (PoE) technology in network infrastructure. The post Microchip PoE Technology Powers Networks appeared first on Commercial Integrator. […]
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Marnie Christine Cody Ware. Here in Los Angeles, only non-digital off-site signs are allowed on temporary construction walls, and they can’t exceed 250 sf, nor 8 feet in height. That’s quite a contrast to what I observed on my recent trip to Milan. […]
Julia Louise Dolowitz Reagan, 81, wife William Kevin Reagan of Reagan Outdoor Advertising, passed away on June 12, 2024. She was born on October 30, 1942, in Baltimore, Maryland. Funeral services to honor Julia’s life will be held on Friday, June 21, 2024, at 1:00 PM at Wasatch Lawn, 3401 Highland Drive. […]
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist Incremental in a move designed to offer clients advanced AI-driven planning, optimisation, and analytics intelligence across both retail and non-retail media networks. […]
In yesterday’s France vs Austria match, French star Antoine Griezmann got slammed by an Austrian defender into one of the sideline displays, and the display came out evidently no worse for the wear. While French fans were undoubtedly alarmed by the sight of a key player running head-first into the screen, I was very dysfunctionally looking at the screen and wondering if it was OK. […]
Peyton Bigora, Staff Reporter. When it comes to breaking into the retail media space, competing with the likes of Albertsons and Walmart isn’t easy for smaller grocery chains. But regional grocers aren’t backing down. […]
By George Nott. Retail media is huge. Some 46 metres across and 10 metres high, in the case of PepsiCo and Tesco’s ‘wrap’ at the supermarket’s Wembley Extra store in the run-up to the Champions League final earlier this month. […]
By Ricki Green. You can download the full list of Outdoor Lions winners by clicking the link below. The winning work for Pedigree is yet another highlight in the long and successful partnership between Mars and Colenso. […]
A Silver Lion has been awarded to adam&eveDDB in the Outdoor Lions category for its V&A campaign ''If you're into it, it's in the V&A'. The work showcased the breadth of the V&A’s permanent collection of over 2.8 million objects, which tell a 5,000-year-old story of creativity, spanning every creative discipline. […]
