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Flexibility of programmatic DOOH campaign helps Mad Mex drive a 9% uplift in restaurants, cut wastage and extend time in market (Mi-3)

By Andrew Birmingham - Martech | Ecom |CX Editor. Fast food chain Mad Mex was able to drive a 9 per cent uplift in sales in restaurants within a proximity of its latest programmatic digital out-of-home campaign that also demonstrated the flexibility and agility of the channel. Just as importantly, digital efficiency helped to extend the life of the campaign. […]

mi-3.com.au
Tue, Apr 9 at 4:31 PM

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Amazon, Walmart Connect return to basics for in-store retail media (eMarketer)

by Sara Lebow, Senior Analyst. In-store retail media spend is growing quickly. Just $370 million will go to US in-store retail media ad spend this year, or 0.7% of omnichannel retail media ad spend, but by 2028, that figure will more than double to $1 billion, per our March 2024 forecast. […]

emarketer.com
Tue, Apr 9 at 4:26 PM

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Canadian in-store retail media firm INEO integrates with several US demand-side platforms

INEO Retail Media division gaining momentum and market penetration SURREY, BC, April 9, 2024 - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), has signed new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs). […]

INEO
Tue, Apr 9 at 4:25 PM

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Unusual rebuild of billboard structures damaged by storms (Billboard Insider)`

Jason Mallory, General Manager of Lindmark Steel. We recently rebuilt a pair of I- Beam structures for Lindmark Billboards, that were damaged by a severe downburst that hit Wichita Falls, Texas this past August. The pair of builds fell into the unusual column for us, because we don’t build a lot of I-Beam structures anymore. […]

billboardinsider.com
Tue, Apr 9 at 3:52 PM

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OUTFRONT Media’s 4th Quarter 2023 financials at a glance (Billboard Insider)

Reported revenues of $501.2 million up 1.3% or $6.5 million, for the fourth quarter of 2023 as compared to the same prior-year period. Transit and other revenues of $112.1 million down 4.4% or $5.1 million. Reported revenues of $501.2 million up 1.3% or $6.5 million, for the fourth quarter of 2023 as compared to the same prior-year period. […]

billboardinsider.com
Tue, Apr 9 at 3:44 PM

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Zetadisplay Back On M&A Train; Gets Foothold In UK Market Via Purchase Of Beyond Digital Solutions

Swedish-based solutions provider ZetaDisplay is back doing acquisitions, announcing today that it has acquired the UK-based integrator Beyond Digital Solutions, giving it a footprint in one of Europe’s more active markets. […]

sixteen-nine.net
Tue, Apr 9 at 3:41 PM

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Swedish digital signage tech provider ZetaDisplay acquires UK integrator firm Beyond Digital Solutions (Invidis)

The acquisition was fully funded by equity from Zetadisplay’s owner, Hanover Investors. Under the leadership of Managing Director Louise Richley, the British integrator Beyond Digital Solutions creates end-to-end concepts, including content, for digital signage spaces with national and international roll-outs. […]

invidis.com
Tue, Apr 9 at 3:41 PM

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Play Pong In Times Square This Afternoon, On Coca-Cola’s Big LED Board

Starting at 4 this afternoon, and running for six hours, the public is being invited to play the as-retro-as-it-gets Pong arcade game on Coca-Cola’s ... […]

sixteen-nine.net
Tue, Apr 9 at 1:06 PM

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Our Industry’s Generation Gap

Companies in the integration industry often enjoy great leadership, but they lack a pipeline of next-generation directors and executives. It’s time to close that gap. The post Our Industry’s Generation Gap appeared first on Commercial Integrator. […]

commercialintegrator.com
Tue, Apr 9 at 8:24 AM

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The ASCII Group Marks 40 Years of Supporting IT Community

The ASCII Group marks 40 years of IT industry leadership with an anniversary celebration at ASCII Edge event in Newark on April 17. The post The ASCII Group Marks 40 Years of Supporting IT Community appeared first on Commercial Integrator. […]

commercialintegrator.com
Tue, Apr 9 at 8:05 AM

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IBOUSA Conference From the Perspective of a Billboard Lawyer

Chris Rothfelder. The majority of our firm’s clients are billboard owners and operators, and the majority of those owners and operators are IBO members. In a post-covid, digital age, meeting face to face is unfortunately the exception to the norm when it comes to interacting with colleagues and clients. […]

billboardinsider.com
Mon, Apr 8 at 11:54 AM

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Lamar Advertising’s Q4 2023 results at a glance (Billboard Insider)

Lamar recognized a net income of $149.3 million for Q4 2023 as compared to a net income of $66.1 million for the same period in 2022, an increase of $83.2 million. Net income per diluted share was $1.46 and $0.65 for the three months ended December 31, 2023 and 2022, respectively. […]

billboardinsider.com
Mon, Apr 8 at 11:50 AM

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CEO of Place Exchange hopes obtaining MRC accreditation will increase trust in OOH industry’s impressions measurement (Billboard Insider)

Ari Buchalter, CEO, Place Exchange. We’re the only major advertising channel that doesn’t yet have an MRC standard and accredited measurement solutions against that…. […]

billboardinsider.com
Mon, Apr 8 at 11:44 AM

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From QR codes and augmented reality to 3D anamorphic displays – innovations in DOOH advertising (Panel discussion video, 59:43)

In this episode of the ADOTAT Show, we explore the world of Digital Out-of-Home (DOOH) Advertising with Barry Frey, the CEO and President of the DPAA. Featured Guests: Sean McCaffrey, CEO of GSTV, Mark Kidd, Executive Vice President at Captivate, Sarah Parkes, Chief Operating Officer at Talon Outdoor, Blake Sabatinelli, CEO of Atmosphere. […]

youtube.com
Mon, Apr 8 at 11:41 AM

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Snap One Joins NSCA

Snap One joins NSCA as the next step in the company’s expanded commitment to serve the commercial AV industry. The post Snap One Joins NSCA appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Apr 8 at 10:17 AM

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