by Florian Rotberg. In the flagship store in Stockholm, H&M presented the first sustainability concepts that feature lots of digital signage displays. Now H&M is back in the legendary shopping street in the heart of Stockholm and is reopened its doors for a new, upscale shopping experience. […]
By Jason Pollock. Out-of-home (OOH) has throughout 2024, like in years past, emerged as one of the most resilient sectors of the Australian advertising industry. […]
The Florida Senate implemented REACH Media Network’s digital signage to modernize communication, using interactive wayfinding displays, senator-specific screens, and hallway displays. This setup enables real-time updates, helps visitors navigate, and promotes local events, improving engagement and reducing disruptions. […]
I have seen some super-interesting stuff this week in Taiwan, and I will write those up for the report that will be out in ... […]
Charlie Callari. One of the toughest responses a billboard salesperson can receive around this time of year is the classic “Call me back in 2025.” It can feel like an automatic rejection or an attempt to push you aside for the future, but it doesn’t have to be. […]
Global Webinars, London Town Hall, Articles and Digital Resources Highlight Power of Retail Media and In-Store Retail Networks in Digital Out of Home (DOOH) Advertising Ecosystem Events and resources for the month include: November 6, 8amPT/11amET/4pmGMT – A Dell Case study, presented by Displayce, on how programmatic DOOH can support brand marketing within retail media environments. […]
Today was supposed to be another big day in Taiwan visiting display manufacturers and talking about future technologies for a big report I am ... […]
Charlotte Motor Speedway in North Carolina has lit up one of the larger LED displays on the planet – a 200 foot wide by ... […]
by Florian Rotberg. Google’s commitment to ChromeOS in the digital signage market needs no further proof by this point. Among integrators, CMS developers, and end customers, word has gotten around that ChromeOS is indeed a viable alternative to Microsoft Windows, Linux-based SoC operating systems from Samsung, LG, and others, as well as Brightsign. […]
When a last-minute lease opportunity arose, Gordon Outdoor’s team turned to Media Resources for help. Jeff Gordon, Owner of Gordon Outdoor, reached out to Jeff Rushton, President and CEO of Media Resources, to assess the feasibility of creating a custom digital display measuring 24 feet high by 36 feet wide. […]
Kevin Gephart. To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Borders, VP of Media, at ODN to uncover the things they want OOH sales reps to know. […]
If you are wondering why the volume of posts have slowed to a trickle the last week or so, it’s because I am on ... […]
Ari Fuchs, managing director of The DAK Group.. Furthermore, the rapid evolution of technologies, along with the growing complexity of IT infrastructure, has created a demand for deeper expertise and more specialized competencies. […]
By Gabriela Barkho. With the election quickly approaching, some companies are facing more expensive digital ad rates as political candidates and retailers battle for Americans’ attention. In turn, some are trying to break away from the pack by also running analog holiday campaigns through out-of-home, direct mail and print. […]
JCDecaux SE (Euronext Paris: DEC), announced on 30 May 2023 that it had signed an agreement with Clear Channel Outdoor Holdings, Inc. to acquire its business in Spain through the acquisition of the entire share capital of Clear Channel Spain, subject to approval by the Spanish competition authority (Comisión Nacional de los Mercados y la Competencia, the "Spanish Authority"). […]
