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The first DOOH ad-supported wayfinding kiosk expected to go live in Santa Monica amid concerns about functionality (Santa Monica Daily Press)

Last year, the Daily Press jumped at the opportunity to play with this gigantic, new gadget and before long concern was expressed as to how well this monolith-sized message board would stand up to the inevitable vandalism that any nice, shiny new toy placed on the streets of Santa Monica will be vulnerable to. […]

smdp.com
Mon, Apr 29 at 12:10 AM

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U.S. Ad Market Expands For 11th Month In March as traditional media declines (MediaPost)

The U.S. ad market expanded for its 11th consecutive month in March -- rising 4.3% over March 2023 -- according to the latest monthly installment of Guideline's U.S. Ad Market Tracker. […]

mediapost.com
Mon, Apr 29 at 12:10 AM

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MRC releases phase 1 of OOH Media Measurement Standard that deals with impressions (MediaPost)

by Joe Mandese. Some see the new standard as a backward step for a medium that in recent years had moved to estimates developed by U.S. out-of-home industry JIC (joint industry committee) Geopath that have been based on whether people are actually likely to see out-of-home ad exposures. […]

mediapost.com
Sun, Apr 28 at 11:44 AM

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Diageo to trial in-store digital screens at 23 Asda stores (Marketing Beat)

Asda is joining forces with Diageo to trial a set of new digital screens which will display alcohol products, as part of its move to innovate across in-store marketing. In a marketing move designed to improve the shopper experience, the screens will be trialled across twenty-three of the grocer’s express stores, in partnership with Smirnoff-owner Diageo. […]

marketing-beat.co.uk
Sun, Apr 28 at 11:42 AM

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‘Bright and unsolicited’ ads in the spotlight as Sydney digital billboards proliferate (Brisbane Times)

Amber Schultz. Sydney’s outdoor advertising is out of control, critics warn, with thousands of digital billboards installed on footpaths, delivery bikes and in train stations as the out-of-home advertising industry booms. […]

brisbanetimes.com.au
Sun, Apr 28 at 11:31 AM

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Nard’s Entertainment’s John Carroll on AV Trends in Commercial Spaces

John Carroll of Nard's Entertainment gives an exclusive interview to Commercial Integrator, reflecting on key AV trends in commercial spaces. The post Nard’s Entertainment’s John Carroll on AV Trends in Commercial Spaces appeared first on Commercial Integrator. […]

commercialintegrator.com
Fri, Apr 26 at 4:14 PM

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PATTISON Enhances DOOH Campaigns with Broadsign

PATTISON adopts Broadsign's tech stack, optimizing digital signage for new revenue and brand campaign bookings. The post PATTISON Enhances DOOH Campaigns with Broadsign appeared first on Commercial Integrator. […]

commercialintegrator.com
Fri, Apr 26 at 1:50 PM

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Adtech Firm Ivee Partners With Taxi Tech Firm CMT For New Approach To DOOH Screens In Back Seats Of Rideshares And Taxis (16:9)

Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software ... […]

sixteen-nine.net
Fri, Apr 26 at 11:58 AM

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Emerging banking trends include digital signage, self-service (DSToday)

by Bradley Cooper — Editor. Bank branches are decreasing in number across the U.S., but this trend doesn't tell the entire story. One area bank branches are changing is by integrating more digital signage to inform customers about specific services and products. […]

digitalsignagetoday.com
Fri, Apr 26 at 11:35 AM

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DSE Releases Initial Speaker Line-up For December 2024 Event In Las Vegas

Questex, the industry events company behind Digital Signage Experience (DSE), has started marketing the 2024 versions set for early December in Las Vegas, announcing ... […]

sixteen-nine.net
Fri, Apr 26 at 8:59 AM

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Clever Adidas Campaign Turns Stockholm DOOH Totems Into Competitive Running Checkpoints (16:9)

This is a clever campaign done to market Adidas in Stockholm, Sweden – a digital OOH campaign tied to an app that lets runners ... […]

sixteen-nine.net
Fri, Apr 26 at 6:45 AM

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Studies show effectiveness of bus advertising campaigns ran by Outfront

OUTFRONT, in partnership with StreetMetrics, conducted several attribution studies across a variety of categories. For example, in spring 2023, a popular app took to the streets with a myriad of bus ad formats and StreetMetrics' analysis showed that those exposed to the ads were 79% more likely to download the app. […]

Outfront
Fri, Apr 26 at 12:10 AM

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SAVI and Hanwha Vision Enter Into Strategic Partnership

Through the collaboration with Hanwha Vision, SAVI now offers integrators advanced security and video surveillance solutions for commercial installations. The post SAVI and Hanwha Vision Enter Into Strategic Partnership appeared first on Commercial Integrator. […]

commercialintegrator.com
Thu, Apr 25 at 5:26 PM

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Samsung Powers Up Los Angeles Chargers’ New Practice Facility

Over 250 Samsung LED displays were installed throughout training rooms, lounges, meeting areas and gathering spaces at the Los Angeles facility. The post Samsung Powers Up Los Angeles Chargers’ New Practice Facility appeared first on Commercial Integrator. […]

commercialintegrator.com
Thu, Apr 25 at 2:33 PM

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In-store media ad spend is only 0.5% of total retai media spend but it is rising rapidly (Solomon Partners)

$46B - Total U.S. retail media ad spend in 2023. $240M - Estimated U.S. […]

solomonpartners.com
Thu, Apr 25 at 1:50 PM

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