NEW YORK, April 30, 2024 -- The Out of Home Advertising Association (OAAA), has released the findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising. The study found that 73% of consumers view DOOH ads favorably. […]
Recognized as the oldest and most prestigious honors for creative excellence in OOH advertising, the OBIEs showcase the most innovative and breathtaking activations in our industry. We can’t wait to celebrate these outstanding achievements with you tonight! […]
by Paul Skeldon. IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. […]
by Sara Lebow, Senior Analyst. Retail media has matured greatly since our 5 retail media networks (RMNs) worth watching. That evolution has come from growth in spend (we forecast US omnichannel retail media ad spend growth at 26.0% this year, with larger increases in off-site and connected TV), in-store innovations, and new entrants from other non-retailers. […]
Lamar’s execs were the only group to see increased compensation in 2023. This is as it should be. The stock did well, cashflow is at record highs and Lamar has an enterprise value which is almost twice as much as OUTFRONT or Clear Channel Outdoor. […]
Ben Hardy and Mark Miller of Sharp discuss the company's current lineup as well as new opportunities in the digital signage/videowall space. The post Sharp Speaks on New Lineup of Products & Offerings appeared first on Commercial Integrator. […]
Epson partners with Cirque du Soleil to redefine immersive entertainment with state-of-the-art projection technology. The post Epson is Now the Official Projector Partner of Cirque du Soleil appeared first on Commercial Integrator. […]
Joe Bocchiaro is the latest inductee to join the Commercial Integrator #AVLivingLegends series, which celebrates rockstars of the AV world. The post Joe Bocchiaro: AV Living Legends #48 appeared first on Commercial Integrator. […]
by Arielle Feger. The analysis covered sales lift studies for CPG brands in categories across the store, including candy, snacks, and produce. Blueberries, the top performing product, achieved a 17.6% sales lift via its in-store campaign that highlighted the product’s health benefits. […]
29th April, Casablanca – FC Media, the largest Out-of-Home (OOH) media operator in Morocco has launched the region’s first self-serve media booking platform. Now, any direct advertiser can buy and run OOH campaigns in minutes. The fully white-labelled platform is powered by Location Media Xchange (LMX), which is the supply-side arm of the Moving Walls Group. […]
Anyone who does a lot of commercial flying for business travel knows the quality of information on the screens at depature gates is all ... […]
After a decade of continuous operation, LianTronics LED displays still function as if they are brand new at an Australian casino. The post LianTronics LED Displays Still Perform Well in Australian Casino After a Decade appeared first on Commercial Integrator. […]
The UK CMS software firm Signagelive has a long history of looking around the corners at what’s now possible, or will be soon, when ... […]
The NETGEAR ProAV Design Team brings together a global footprint, near-instant response times and an unshakable commitment to delivering outstanding AVoIP outcomes. The post AV Integrators’ Go-To Resource for AVoIP and Networking Help appeared first on Commercial Integrator. […]
Tony Hull, President, YESCO Financial Solutions. We’re well suited for new development projects of single location, double-sided digital billboards; replacement of existing digital faces; or conversion of static to digital. We will finance multiple locations for a single borrower but try to keep our total customer exposure at a maximum of $2-$3 million. […]
