The health care sector has long struck me as having environments and dynamics that would benefit a lot from using digital signage technology. Accurate ... […]
Guest Post: Ross Noonan, LED Studio Captivating visual displays are crucial for businesses to engage and leave a lasting impression on their audiences. To ... […]
LG is targeting cruise ship digital signage growth, including in-room screens, interactive touch screens, and outdoor displays. […]
OAAA 2024 OOH Media Conference, Carlsbad, California Opening Keynote: Anna Bager, President & CEO, OAAA. Tuesday, April 30, 2024 Welcome to the 2024 OAAA OOH Media Conference. […]
As expected in many industry circles, electronics giant Samsung is now competing directly with CMS software companies through its new-ish VXT cloud-based platform, even ... […]
Exertis Almo’s marquee E4 Experience brings together hundreds of industry stakeholders, while offering a glimpse into what makes the value-added distributor an indispensable integrator ally. The post E4 Chicago Breaks Records, Illuminates Key Initiatives appeared first on Commercial Integrator. […]
Vanco's Brandon White advises on how a flexible, foundational package can help hospitality clients make their AV experiences more welcoming. The post Revitalizing Hospitality AV: Solutions for Bars & Restaurants appeared first on Commercial Integrator. […]
This document represents the first phase to publish Standards for the measurement of Out-of-Home (OOH) Media Audiences intended to foster a common core of metrics that can be applied across the full expanse of out-of-home media, as well as provide for comparability to other measured media. […]
by Tony Jarvis , Op-Ed Contributor. Consequently, this MRC document is considered not only flawed, but out-of-step with measurement and metrics for other media including TV, Cinema, Print, audio, etc. As such, any accreditations earned based on these standards would be specious, i.e., B.S. […]
By Jason Notte. The upwards of 20,000 retail media screens installed at those locations would supplement mobile ads offered to more than 7 million customers through T-Mobile’s T Life application. The retail media network and the Plex deal add sizable T-Mobile Advertising audiences to the millions of people who view the 55,000 T-Mobile Advertising-driven screens currently in U.S. […]
Peyton Bigora, Staff Reporter. The chain will deploy tech including kiosks and digital screens from Quad/Graphics in 16 stores and plans eventually to introduce the gear chainwide. […]
Brian Smith, Pro AV Sales Director at Watchfire, expounds on the company's commitment to service and extensive offerings for integrators. The post Watchfire on Commitment to Quality Service & Breadth of Offerings appeared first on Commercial Integrator. […]
Commercial Integrator Expo is a full-featured exposition and conference addressing the needs of today’s fixed installation audiovisual systems professionals and technology managers, has opened registration for Commercial Integrator Expo 2024. […]
Clear Channel Outdoor and OUTFRONT pay more to directors than Lamar. Two Clear Channel directors (Jinhy Yoon and Ted White) work for free. Yoon is a credit analyst at Pimco Investment Management and is barred from taking compensation. […]
NEW YORK, April 30, 2024 -- The Out of Home Advertising Association (OAAA), has released the findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising. The study found that 73% of consumers view DOOH ads favorably. […]
