We continue our 2015 Cannes Lions wrap-up today with a gallery of the Grand Prix and gold Lion winners in the Outdoor category. Only two of the campaigns were done by U.S. agencies, but TBWA\Media Arts Lab made it count by winning the Grand Prix for Apple. […]
Exclusive interview with Neil Morris, Founder and Managing Director of Grand Visual, for Digital Signage Pulse. By Nurlan Urazbaev. NU: Grand Visual, now a leading global creative shop specializing in digital out-of-home advertising, is celebrating its 10th anniversary this year. […]
“From an agency perspective, I saw out-of-home as a medium delivering reach and scale, and the responsibility of specialized OOH agencies. As a media owner, it was familiar but excluded from most credible media monitoring tools. […]
“From an agency perspective, I saw out-of-home as a medium delivering reach and scale, and the responsibility of specialized OOH agencies. As a media owner, it was familiar but excluded from most credible media monitoring tools. Being a consumer, I was impressed with and intrigued by OOH campaigns, particularly digital ones, though didn’t understand all capabilities. […]
Here’s Jeff Dumo, one of the partners in the Silicon Valley-based creative shop Array Interactive, on why he’s heading to Orlando for InfoComm. Jeff is one of the speakers on the the opening day of the digital signage solutions summit. 1 – How many years have you been going to InfoComm? […]
LONDON--Advertising giant WPP PLC (WPP.LN) said Thursday Kinetic and GroupM have bought a majority stake in Financiere Poster, an out-of-home specialist in France, for an undisclosed sum. Poster Conseil manages media planning and buying for agencies and direct clients, and provides planning and measurement technologies to both agencies and vendors. […]
Marketers Across Australia Can Now Buy Digital Out-of-Home and Digital Video Side-by-Side AUSTRALIA — Site Tour, a digital out-of-home (DOOH) ad exchange developer has integrated their platform with TubeMogul, a video advertising platform, to enable clients of TubeMogul to buy ads on thousands of digital billboards, kiosks and digital place-based screens across Australia programmatically. […]
Former DPAA head Sue Danaher has joined NYC-based ad-targeting startup Centriply as its brand ambassador, charged with opening the door at advertising and media agencies. “Sue’s combination of industry knowledge and long-standing relationships will be a major benefit to us as we extend our sales and promotional efforts,” says Shelley Stansfield, director special ops, Centriply. […]
Exclusive interview for Digital Signage Pulse. Ahead of the OAAA-TAB National Convention + Expo in San Diego, which will take place on May 11-13, I spoke with one of the featured speakers, Mark Boidman, about the state of the DOOH industry. Mark Boidman is a Managing Director at independent investment banking firm Peter J. […]
Something like this has been done before, but it’s been a while and undoubtedly this stab at putting an LCD screen in a printed magazine is a step ahead. In this case, Chevy’s agency has worked with a tech company to put a video player on a page, embedded in an ad, in 10,000 copies of Popular Mechanics and Esquire. The spots target potential buyers of Chevy Colorado trucks. […]
Brands are falling over themselves to develop their content marketing – but there’s still a lot of debate about the best way forward. The Content Marketing Association has just launched a ‘marriage bureau’ for brands and agencies. Dominic Mills, consultant editor for the CMA, explains why, while CMA managing director Clare Hill answers our questions. […]
Digital out-of-home networks enable flexible and premium promotion of content to maximize social impact. Montreal, Canada. April 14, 2015. […]
Montreal’s BroadSign has announced an effort to enable philanthropic organizations to get public service announcements on digital OOH ad networks without investing a pile of time to make it happen. […]
Samsung has been running an interesting video wall/social integration piece at Toronto’s Yonge-Dundas Square that’s buily around driving hype for the company’s latest smartphone, the Galaxy S6. […]
The article was first published on Campaignlive John Paul Cadman, the group strategy director at MEC, has been named head of strategic planning at Carat. He has been tasked with delivering "effective, creative and best-in-class" media planning, and will report into Dan Hagen, the chief strategy officer. […]
