NEW YORK: August saw advertising expenditure in the US record its highest monthly rise so far this year after the market was boosted by back-to-school marketing and its associated advertising on local TV networks, new data have shown. […]
Leading Out-of-Home communications agency Posterscope today announced the appointment of Stephen Whyte as the new UK CEO of Posterscope, psLIVE and PSI UK. Current CEO Annie Rickard will move into the role of UK Chairman, allowing her to focus on international growth across both psLIVE and Posterscope Worldwide. […]
By Nancy Fletcher, President & CEO at OAAA. It was blunt. Last summer (2014), a design studio pitched itself to ad agency Ogilvy & Mather by putting a billboard message outside O&M headquarters in New York. […]
With a background in marketing on both client and agency sides, Sarah is no stranger to the worlds of advertising and digital media. She is, however, a relatively new entrant to the digital out-of-home industry and is quickly learning just how powerful place-based media can be. […]
With a background in marketing on both client and agency sides, Sarah is no stranger to the worlds of advertising and digital media. She is, however, a relatively new entrant to the digital out-of-home industry and is quickly learning just how powerful place-based media can be. […]
As a market observer, I have witnessed an explosion of market data testifying to the growth of out of home (OOH) advertising in the past couple of years. To make sense out of all this new information, I have tried to summarize it and put it in perspective in this article. […]
Coca-Cola took seeing your name in lights to a whole new level earlier this year with a digital signage deployment in Times Square. […]
Advertisers in the U.S. increased their spending on out-of-home and digital ads last month, while television ad sales suffered despite events like the U.S. women’s team World Cup victory, according to new data from Standard Media Index. […]
I’ve long liked how the gas pump digital OOH guys have regularly tried to rethink content on their screens – going out and finding content that wasn’t just the old news, sports and weather feeds out there. They’ve tried a bunch of things, and now they’re trying very short form, very IN-YOUR-FACE movie reviews. […]
The 2015 Video Everywhere Summit, November 3 at Crowne Plaza Times Square, promises to be our most influential and exhilarating event to date. The day is certain to provide thought leadership, newsmaking comments and important visions for the path of agencies plus video, mobile, digital and digital place based advertising. […]
Rapport, the out-of-home media planning and buying agency, has won a GBP 12m account with 20th Century Fox across the theatrical and home entertainment arms of the film corporation. Taking over from Vizeum UK and Posterscope, who previously handled out-of-home media planning and buying, Rapport will work alongside Vizeum who have been retained for all other media planning and buying at the firm. […]
Interpublic-owned out of home specialist agency Rapport is believed to have won the 21st Century Fox OOH account, one of the UK’s biggest at about £12m. The business is currently at Dentsu Aegis agency Posterscope. Rapport has overcome number of problems over the past couple of years, losing CEO Roy Jeans who has set up his own business and the £7m Tesco account to WPP’s Kinetic. […]
Managing Director of Posterscope Nigeria, Dan Oshodin. Posterscope, one of the world’s leading out-of-home communication agencies, is set to launch in the Nigerian market. […]
Conversion consists of 14 large-format LEDs and multiple projects in retail, corporate and government verticals. An Origins large-format LED display illuminates the golf course. Lucknow, India. […]
“The digital place based media industry is much more advanced than one would suspect,” said Kirti Srikant, Vice President of Brand and Advertising at OppenheimerFunds. […]
