These two main factors define the growth rate of your OOH company’s revenue (Billboard Insider)
Gerry Tabio, Creative Resources Group. The single biggest predictor of year-over-year growth is the attrition experienced by the company’s Key Accounts in the aggregate. If the Key Accounts, as a group, experience 13% attrition or higher, it becomes almost impossible for the business to grow over the prior year. […]
Tue, Jul 23, 2024 at 2:33 PM