Australian independent media agencies forecast ad spend bounce back; OOH included (AdNews)

60% of agencies anticipate similar growth across programmatic out-of-home. Four in 10 agencies said they were set to invest more in out-of-home advertising (OOH) in the next 12 months, especially given the introduction of MOVE 2.0 – the latest enhancement in OOH measurement. Out-of-home’s ability to offer 100% ownership and share-of-time was seen as a key drawcard. […]