Magna Boosts U.S. Ad Outlook For 2023, 2024; OOH to grow 4.2% in 2023 and 5.2% in 2024 (MediaPost)

by Joe Mandese. “Six months ago, the media industry was bracing for recession," noted Magna Executive Vice President of Global Marketing Intelligence Vincent Létang, adding, "but advertisers kept calm and continued to support their brands and sales through media investment. […]