Via Digital Signage Pulse The age-old “those cameras are spying on me” thing, involving digital OOH ad displays, has reared its tiresome head yet ... […]
The French computer vision firm Quividi – which has been marketing video analytics into the digital signage and DOOH ecosystems for many years – has shuffled its management team, naming a new CEO, shifting its longtime CEO to the board, and bringing back a founder. […]
Digital signage end-users in hyper-competitive sectors like retail and quick service restaurants have always tended to keep their cards really close to their chest when it comes to talking about the actual impact of digital signage networks. Why would they want to share results that inform and guide competitors? […]
A Shanghai spin-off company called HuskyLens is running a successful Kickstarter campaign for what is described as an easy-to-use AI-driven $30 USD camera that has built-in tech like face pattern and objection detection. […]
Miami-based computer vision company AdMobilize has been granted a US patent for a “method and system for dynamically adjusting displayed content based on analysis of viewer attributes.” That dynamic content is based around the use of anonymous video analytics – the core business of AdMobilize. […]
This is an effective video from Cineplex Digital Media that shows how using video and mobile analytics, as well as machine learning tech, helped increase foot traffic into the outlets of a couple of beauty brands operating at Toronto’s big, busy and ritzy Yorkdale mall. […]
The biggest U.S. manufacturer and operator of digital imaging photo booths used audience and attention analytics technology to optimize marketing content on screens outside the booths and boost sales in a test case by 24%. […]
In a move that seems much more a gimmick than a boost of customer experience, the Chinese business unit of KFC is using video analytics at an interactive screen to suggest what customers might like to order, based on what they generally look like. […]
The French firm Quividi has announced a big enhancement of its video analytics software suite – adding a new tool called VidiStudio that allows network operators and agencies to easily set up digital OOH ad campaigns that are tailored to the people looking at them. […]
Guest Post: Cornelia Henkel, Advanced Digital Solutions Cornelia Henkel The ongoing digital convergence of digital signage, IT, consumer electronics, telecommunications and the media industry will pose major challenges on system integration issues, but also promise to augment viewer experiences to a completely new stage. […]
The Italian/UK start-up Taggalo has launched a new gadget and service it says blends three technologies to provide retailers and brands richer insights about consumer behavior and interests in the aisles. The device combines a camera that does face pattern detection, a sensor for WiFi tracking and a Bluetooth beacon. […]
The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. […]
