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OOH Is All In On the Skincare Craze

In the wake of the Pandemic, where the majority of consumers around the world were staying in their homes for copious amounts of time, many picked up a new hobby – that being skincare and beauty. At the clean beauty retailer Credo, skincare tools have more than doubled their percentage of sales, growing more than 200%. Face serums like Niacinamide have seen searches growing by 193.1%. […]

movia.media
Tue, Apr 6, 2021 at 2:00 PM

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A Few Ways to Implement OOH Guerrilla Marketing (Movia Media)

As the world begins to recover from the unprecedented pandemic that has silenced bustling cities, we can only imagine what the aftermath will look like. Consumers are fatigued from a year in quarantine where digital ads have been the dominating medium and people ready to experience the creativity that other mediums have to offer. […]

movia.media
Thu, Apr 1, 2021 at 6:00 AM

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How Interactive OOH Ads Create Everlasting Bonds With Consumers

There’s a lot to be said for Out-of-Home (OOH) advertising being an engaging medium because of its ability to be tangible, present, and striking. However, what often really makes the medium stand out from the rest, is its ability to be made into an interactive demonstration, encouraging consumer participation. […]

movia.media
Tue, Mar 30, 2021 at 2:00 PM

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Why Digital Marketing Loves OOH

When thinking about Out-of-Home (OOH) or digital marketing, most of the time we don’t link the two together or think about the ways they can complement each other. One offers advertisements in a more traditional manner, and the other is focused primarily on online ads and social media. […]

movia.media
Thu, Mar 25, 2021 at 2:00 PM

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The Taxman is Stirring

Oddsmakers agreed that prospects for the Biden Administration’s tax proposals went up when two Democrats won Senate runoffs in Georgia on January 5, giving Democrats control of the White House, the Senate and the House of Representatives. With the new Administration in place, let’s look around the corner to see what’s in play. […]

specialreports.oaaa.org
Wed, Mar 24, 2021 at 4:00 PM

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Current Trends In the OOH Industry

The Out of Home Advertising Association of America (OAAA) has identified trends that are currently affecting Out-of-Home (OOH) media so far this year. They discovered four prominent trends in 2021 that will shape the OOH medium including, opportunity, programmatic transactions, 5G, and the colour green. […]

movia.media
Tue, Mar 23, 2021 at 2:00 PM

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OOH Finds its Voice With Programmatic Audio Advertising

As you walk by an Out-of-Home (OOH) ad, you are bound to use at least two of the five senses (sight, smell, touch, sound and taste) when consuming the ad. The more senses an ad can stimulate, the more immersive it is. […]

movia.media
Thu, Mar 18, 2021 at 2:00 PM

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Bringing Fans and Celebs Closer Through OOH

Raoul Buencuchillo, President of one of the country’s leading Out-of-Home (OOH) firms,HDI Admix, recently spotted some interesting advertising trends for OOH in 2021. He noted that since all the ad clutter is now online, people are attracted to the idea of putting their personal messages on billboards, allowing them to express themselves in a bold and inventive way. […]

movia.media
Tue, Mar 16, 2021 at 2:00 PM

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The Power of Truck-side Ads (Movia Media)

In the advertising world, technology has presented us a level of creativity in outdoor advertising that we wouldn’t have thought was possible in our wildest dreams. It’s no wonder why there are more types of Out-of-Home (OOH) media available now than ever before. […]

movia.media
Fri, Mar 12, 2021 at 6:00 AM

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Driving Consumers Into Stores Through OOH Advertising

The world is slowly going back to normal, whatever our new normal is. Consumers, especially those in the U.S., are beginning to shop in stores once again. What’s different this time, is that consumers are expecting physical advertising campaigns instead of online responses. […]

movia.media
Tue, Mar 9, 2021 at 2:00 PM

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The Evolution of OOH Advertising – Why the Legacy Lives On (Movia Media)

Ever wonder how billboards first emerged? Take Times Square for example, the vibrant colors and lights from billboards illuminate the street corners and are now its trademark. But what is the history behind these billboards? […]

movia.media
Fri, Mar 5, 2021 at 12:08 AM

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Heightened Receptivity to OOH Advertising

A new study was recently conducted by the Out of Home Advertising Association of America (OAAA) that found an increased appetite for outdoor experiences. This means that more people are willing to seek out activities that are outside their homes. […]

movia.media
Tue, Mar 2, 2021 at 2:00 AM

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Why OOH is Highly Effective for Advertising Film and Series (Movia Media)

I think we can all agree that cozying up on the couch and binge watching the latest TV series is all anyone’s been doing on their weekends lately. People’s media habits have become limited to online activities and watching television. According to The National Center for Biotechnology Information, 73% of people agreed to a significant increase in binge-watching, averaging around 3-5 hours. […]

movia.media
Thu, Feb 25, 2021 at 12:10 AM

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How To Measure OOH Advertising Effectiveness

Measuring success has not always been easy or straightforward when it comes to advertising, especially Out-of-Home (OOH) advertising. In the past, it’s been difficult to properly understand how, when, where, and if an OOH campaign has reached the right people, let alone anyone. […]

movia.media
Tue, Feb 23, 2021 at 2:00 PM

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Out of Home 101 – What You Need to Know about OOH Advertising in 2021

What is Out-of-Home (OOH) Advertising? OOH is a form of advertising that’s located anywhere outside of a consumer’s home. It can be a mix of billboards, bus shelters, transit, mobile, place-based, and digital displays. […]

movia.media
Thu, Feb 18, 2021 at 2:00 PM

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