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What Makes An OOH Ad Viral

Everyone can recall the little boy from the Charlie Bit My Finger video, or the infamous ‘break the internet’ photos of Kim Kardashian in Paper magazine, or the insanely popular ALS Ice Bucket Challenge. All of these movements went viral online, creating an explosion of engagement and exposure from those all over the world. But what caused the level of virality that these posts gained? […]

movia.media
Thu, May 20, 2021 at 2:00 PM

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Why Tech Companies Opt for OOH Advertising

Technology has been synonymous with big brand digital names such as Apple, Google, Snapchat, and Instagram for as long as we can remember. These online platforms have created brand awareness, transforming digital marketing as we know it. However recently, these tech companies have gone old school, committing to outdoor billboard advertising and Out-of-Home (OOH) advertising in general. […]

movia.media
Wed, May 19, 2021 at 2:00 PM

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Planning, Implementing, and Tracking Your OOH Ad: The Steps from Start to Finish

So, you’ve decided you want to take your business’s marketing to the next level with the help of Out-of-Home (OOH) advertising? Or perhaps you’re trying to get a sense of your options. First of all, good choice! […]

movia.media
Mon, May 17, 2021 at 2:00 PM

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How OOH Advertising Can be an Effective Storytelling Device

Brands are always looking for ways to make their products and services stand out in their respective market. Some look to connect with their audience through elements like emotional appeal, repetition, or symbolism—but what’s one advertising technique that combines these strategies and is quickly gaining traction in 2021? Across the board, the answer to this question is storytelling. […]

movia.media
Thu, May 13, 2021 at 2:00 PM

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OOH Industry Salutes Robert Campbell of Lamar

The “A” is for Alabama . . . […]

specialreports.oaaa.org
Wed, May 12, 2021 at 5:41 PM

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Tips To Make OOH Advertisements Effective

The world is changing rapidly, with new businesses being started every day, and the need to market new brands is in high demand. Even though we do live in a digital world and everything is at our fingertips, the world is still busy with its chores, which explains why many new brands sometimes are unable to reach their intended audience. So, how do you make this possible? […]

movia.media
Wed, May 12, 2021 at 2:00 PM

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A Look Into the UK’s OOH Scene

By many global measures, the UK is one of the top-performing advertising sectors in the world. According to official UK Government data released in February 2020, advertising and marketing generate Gross Value Added (GVA) of £18.6 billion! The UK is a hub for innovative advertising, especially when it comes to Out-of-Home. […]

movia.media
Tue, May 11, 2021 at 2:00 PM

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DOOH and Programmatic OOH Advertising Takes Off In China

Although it’s no surprise that Out-of-Home (OOH) ad spending in the United States is the highest of any country on earth, according to Statista, ad spending in the OOH advertising segment in China is projected to reach $8.839 million in 2021. China has one of the largest OOH markets in the world and has recently been focusing on Digital OOH (DOOH) now that people are back outside again. […]

movia.media
Thu, May 6, 2021 at 2:00 PM

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Summer 2021 OOH Advertising Trends

With vaccines rolling out by the millions in the U.S., things are looking good for the future of Out-of-Home (OOH) advertising. Even last summer, we saw restrictions begin to ease as the warmer weather allowed people to do many outdoor activities while still staying safe and socially distancing. […]

movia.media
Thu, Apr 29, 2021 at 2:00 PM

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John Boehner’s Book Reminds Us: OOH Media’s Taproot to Popular Culture Runs Deep

Former House Speaker John Boehner (from Cincinnati) wrote a new book — “On the House” — which got attention because of his unvarnished comments about other politicians (Joe Biden, Barack Obama, Mitch McConnell, Nancy Pelosi, and Ted Cruz). […]

thoughtleadership.oaaa.org
Thu, Apr 29, 2021 at 1:50 PM

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Reminder: June 16 Is The Deadline For Receipt Of FOARE Scholarship Applications

June 16, 2021 is the deadline for receipt of applications for 10 scholarships to be awarded by the Foundation for Outdoor Advertising Research and Education (FOARE) for the 2021-2022 academic year.  Applications are available on the OAAA web site here. Questions about the application or the program can be directed to Thomas M. […]

specialreports.oaaa.org
Thu, Apr 29, 2021 at 1:25 PM

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Brighter Days Ahead: The COVID Vaccine and OOH Advertising

Vaccines are rolling out by the millions across the U.S. and Canada right now, which has given much-needed hope to everyone after what has been a very dreadful year and a half. The distribution of the vaccine across different countries has depended on a number of factors including, population, price, distribution capabilities, geography, quantity, and more. […]

movia.media
Tue, Apr 27, 2021 at 2:00 PM

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The Short-Form Video Is Taking Over DOOH Advertising

The omni-channel approach to advertising has become somewhat of an integral part of any advertiser’s strategy. Consumers like to be stimulated in more ways than one, and in order to engage them to the fullest capacity, a lot of advertisers have been using Digital Out-of-Home (DOOH) advertising to do it. […]

movia.media
Tue, Apr 20, 2021 at 2:00 PM

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Why OOH Is Instagram-Worthy (Movia Media)

It’s safe to say that social media has changed the way we live our lives. It’s how we interact with people, buy things, entertain ourselves, and share our lives with others. Currently, there are roughly 3.5 billion social media users worldwide, with the average user spending 3 hours per day on various social apps. […]

movia.media
Tue, Apr 13, 2021 at 11:00 AM

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OOH Is All In On the Skincare Craze

In the wake of the Pandemic, where the majority of consumers around the world were staying in their homes for copious amounts of time, many picked up a new hobby – that being skincare and beauty. At the clean beauty retailer Credo, skincare tools have more than doubled their percentage of sales, growing more than 200%. Face serums like Niacinamide have seen searches growing by 193.1%. […]

movia.media
Tue, Apr 6, 2021 at 2:00 PM

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