The earliest and most effective form of advertising has been outdoor advertising. As the internet has taken over, digital media has transformed into what it is today. Despite this, out-of-home (OOH) advertising remains one of the most effective strategies in marketing for building brand awareness. […]
As we live in a fast-paced world, travelling by public transport is the most convenient way to commute to and from work. Because advertisers do not wish to miss out on any opportunities to market their brands, advertising on public transportation is one of the most effective marketing strategies. […]
Without question, 2020 and 2021 has been a period of tremendous change. Over the past 15 months since the start of the pandemic, we witnessed centuries-old companies go under seemingly overnight, rock-solid industries that showed no signs of faltering- completely blown out of the water from shifted consumer preferences, and remote work become the norm. […]
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By Lee Vela, President of the Outdoor Advertising Association of Texas and VP/Public Affairs at Clear Channel Outdoor-Houston. As we approach Father’s Day (June 20), I’ll share this powerful message from a dad in Texas: “My daughter was found safe because of the digital billboard messages throughout San Antonio,” said Ryan McCaslin. His daughter Alani was reported missing on May 16. […]
We have reached a point in history where watching a TV show is as good as reading a book. We cry and laugh watching our favourite sitcoms that give us characters of loving relationships and happy endings. However, the entertainment industry is continuously changing. […]
Business leaders have long advised that in order to succeed and remain future proof, companies must constantly reinvent, redefine, and reboot. This advice became mandatory in the past year due to the implications of the pandemic… and the OOH industry delivered. […]
With the Death of the Cookie Comes New Opportunity for OOH Adam Green, SVP of Strategy, Broadsign As digital platforms proliferated, advertisers quickly latched onto third-party data for audience targeting, touting its effectiveness in delivering more relevant ads. However, in the last few years consumers have started pushing back. […]
The Kennedy Center Honors (broadcast June 6 on CBS) reminds us of America’s small towns like Danville, IL, boyhood home of Dick Van Dyke . . . […]
(https://www.adsoftheworld.com/media/outdoor/google_make_the_most_of_summer) With the temperatures rising and the sun inching its way out of hiding (finally), that could only mean one thing—summer 2021 is fast approaching! June 21 marks the first day of summer and we couldn’t be more stoked for all of what’s to come for the Out-of-Home (OOH) industry. […]
Imagine you are walking down the street when suddenly your stomach starts to growl. That’s a call for lunch! While walking, you notice a massive advertisement of a restaurant, and bingo, you’re there! […]
In an age of mass digitalization, companies are transforming the way they communicate with their audience, personalizing their messages, and curating their advertisements. For companies with deep pockets, they find themselves diversifying their campaigns through multi-channel marketing – which is a wonderful approach to prosper, but not all businesses have access to those same resources. […]
Today’s gaming industry has proven to be one of the most innovative sectors in technology. The term “entertainment” is not only reserved for the music and film industries, it also includes gaming, which has spread to all corners of the globe and has provided immeasurable entertainment for millions. […]
An Austrian entrepreneur, Dietrich Mateschitz, started a humble brand 30 years ago as the first energy drink company in a market saturated with soft drinks. Over the years, Redbull carved its brand’s success story through the intelligence of its marketing strategy to reach billions of sales annually. Its untraditional approach enabled it to dominate with over 43% of the market share in 2020. […]
