The brand is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of another. It can be used in marketing and advertising. A brand typically comes to mind when people think about the company which created it. […]
The process of enrolling in university is challenging for students. Choosing where to go for post-secondary education is a big decision that often takes time. As high school graduates enter colleges in greater numbers than ever before, competition between schools is increasing to attract students. […]
By Shubhani Rawat. We live in a world that advances technologically every day, and their innovations always amaze us. As we can see, traditional billboards are evolving into digital billboards, digital billboards into 3D billboards, and now, 3D billboards are becoming ultra-realistic 3D billboards. […]
Casey Binkley founded Movia in 2017 with the intention of realizing the potential for truck-side advertising real estate. One of the most prominent features truck-side advertising offers is the ability to follow your customer at eye level, increasing the chances that the message is received. In fact, 97% of people exposed to a truck or mobile ad can recall it later. […]
Populated by 6.25 million people and over half of its residents born outside of the country, Toronto is considered one of the most multicultural cities in the world. And for this very reason, Toronto is an extremely unique region to advertise in via the out-of-home (OOH) medium. […]
In the competitive scramble to recruit students, colleges and universities rely on all forms of out of home media: mobile, airports, transit, roadside, place-based, kiosks, and more. Kantar’s media tracking category (“schools/camps/seminars”) consistently ranks as a Top Ten ad-spend bucket for out of home media. […]
By Anna Bager, OAAA President & CEO. Dear Members, As we prepare for the coming months and consider the opportunities 2022 will bring, there is so much to look forward to and even more to be thankful for. Our industry and its unshakable people have weathered an unimaginable storm during the pandemic. […]
Ken Klein, OAAA Executive Vice President, Government Affairs. A sucker for lighthouses, I just visited one in Cambridge, MD, where the Choptank River meets Chesapeake Bay. Local boosters/history buffs note (inside the lighthouse) that watermen doubled as rumrunners during Prohibition. […]
OOH advertising (also known as out-of-home advertising) as we know has evolved an enormous amount since its inception. Technology industries, food industries, gaming industries, you name it, have turned to OOH advertising to spread brand awareness through giant OOH billboards, and we have seen these companies benefit. […]
The oldest advertising medium in the world is rapidly becoming ever more powerful, potent and impactful. Especially now. The global 2021 advertising awards season recently concluded and the most prestigious shows, Cannes Lions International Festival of Creativity, D&AD, the OBIE Awards and The One Show announced their winners. […]
What are some recent OOH campaigns that have inspired you? This year’s Platinum OBIE Award winner, Google Brand Studio for their “The Most Searched” campaign was such a powerful use of OOH and reminds us of the power of a simple message and image. […]
By Rayanna Gore. As a business owner in a highly competitive business environment, you need to develop a strategy that makes your business stand out from the crowd. One of the most effective ways for you to do this is through out-of-home (OOH) advertising. […]
The impacts of the COVID-19 pandemic on the out-of-home (OOH) industry was felt across the globe—Australia being one region of no exception. […]
OOH Advertising is constantly evolving. As the years have gone by, it has transitioned. Today, the global market for OOH accounts for about $29 billion, which is a significant amount. […]
By and large, the out-of-home (OOH) industry is an effective advertising medium for virtually any brand, company, or product if the ad is targeted properly, of course. […]
