By: Lonnie Passy, Director, Firefly Over the past 20 months, we’ve seen a pendulum effect happen in NYC and other concrete jungles across the US. […]
“Consumer Insights and Intent for Early 2022”, the latest insights report from OAAA and The Harris Poll, highlights opportunities for OOH media the first half of 2022 as consumer optimism and travel should continue to rise. […]
“Consumer Insights and Intent for Early 2022”, the latest insights report from OAAA and The Harris Poll, highlights opportunities for OOH media the first half of 2022 as consumer optimism and travel intent continue to rise, as the pandemic recedes. […]
By: Victoria Mottesheard and David Wolotsky David Wolotsky has been an established professional in out of home (OOH) for the past 40 years. He is a legend, a leader, a friend to the industry and to many of you in OOH, in Washington, DC, and beyond. […]
Like every profession, financial analysts love buzzwords built on metaphors. “Headwind” means problem. A headwind facing Facebook, says its CFO Dave Wehner, is Apple’s privacy changes introduced earlier this year through iOS 14. […]
By Don Winter Localized public-health messaging — supported by federal funds — highlights the reach and varied formats of out of home media. Vaccinate Washington (state) used QR codes to schedule vaccine appointments. Encompass Media Group (EMG) in-store ad The District of Columbia advertises on transit and bus shelters. […]
OAAA has promoted three long-time staff members to senior leadership roles. Each person has made essential contributions over several years and more recently has helped the association refocus priorities and services during the pandemic, each in their own way. Marci Werlinich has been promoted to the position of Executive Vice President of Operations. […]
Despite living in a time where things are accessible to us, not everyone shares in the luxury of privilege. This is important to consider when you see a poster depicting an important fundraiser going on in your area. […]
Right now, a woman’s right to choose is being jeopardized by the government legislature. Women are being silenced in the government, as if they don’t have issues with the new abortion laws being proposed, and it seems like they can’t receive the attention they need. […]
OOH Advertising Brings Justice to Missing Persons Cases OOH advertising has the ability to bring awareness to a number of things, and missing person cases are one of them. You’ve heard of the classic picture of a missing kid on the side of milk cartons, but billboards can do more than their predecessors. […]
OOH (out-of-home) advertising has taken a hit during the latest COVID-19 pandemic. Shutdowns meant no cars on the road or people walking the streets, so no eyes on OOH advertising. People were working from home and leaving for essential purposes, thus OOH ads decreased in visibility as a result. […]
It’s been 20 years since The Foundation for Outdoor Research and Education (FOARE) started giving scholarships to help support the education and career goals of students who are part of the OOH family, along with students who want to shape the industry’s future — and the program is stronger than ever. This year, FOARE announced [&hellip The post The most FOARE Scholarships presented in a single year first appeared on OAAA Special Reports. […]
What is Digital Mobile Billboards? Digital Mobile Billboards are mediums used for advertising on the sides of moving trucks, vans or vehicles of any type. They are assigned, customized LED units whose large sides are optimally utilised for displaying advertisements. Sometimes these units have sound systems, illumination and LED panels installed in them. […]
Our daily lives are influenced by alcohol. The best way to unwind after a long day is with a glass of rose wine. Additionally, have you ever wondered why these drinks are so popular during the summer especially? […]
The brand is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of another. It can be used in marketing and advertising. A brand typically comes to mind when people think about the company which created it. […]
