OAAA and FOARE are pleased to announce the winners of the annual FOARE Scholarships for the 2022-2023 academic year. Nine of the 13 selected are women. In addition, six are from underrepresented communities. […]
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The 2022 mid-term elections are just around the corner, and it’s another season you’ve got to… The post Hyperlocal Political Campaigns: How OOH Can Take Your Mid-Term Campaigns to the Next Level appeared first on Wrapify Blog. […]
By: Julia Cramer, Adomni Content Specialist Julia Cramer Synopsis: Digital technology has fueled a new market in the out-of-home space, with Shoutable and Lamar leading the way! Billboards are one of the most influential and oldest forms of advertising on the market. […]
Dog owners nationwide will have the ability to post their furry friends on digital billboards in support of the Humane Society of the United States LAS VEGAS, Aug. […]
Due to the fierce competition in the business field, every business owner is continuously looking for ways to set their organization apart from the competitors. This typically calls for a comprehensive marketing strategy. This explains why large corporations spend millions on media marketing. […]
Like most small business owners, you’re always looking for ways to save money and streamline your operations. One way to do that is to transport your goods using your truck instead of hiring a transportation company. But how can you ensure you have the right truck for the job? […]
Everywhere you look, there are advertisements: mounted to nearby streetlights, sandwiched between the editorial page and the advice section of your favorite magazine, and even affixed to the wall of the bus stop down the road. […]
The world that emerging generations live in is fast becoming a digital environment filled with a mixture of social interaction and learning. With parameters examined by MIT’s Social Media Summit, experts are researching ways to guardrail against negative learning impacts shaping students. […]
No doubt that OOH advertising is now more popular than social media not just because of its efficiency but because of its engagement level. […]
Mobile billboards are always moving! The outdoor advertising decisions made by the advertised firms must have an impact and continue to be significant if they are to enhance their income and sales. Three factors influence marketers’ decision to use mobile billboards: a dependable number of impressions obtained, high levels of conversion, and specifically targeted demographics. […]
As various countries are opening up after the pandemic, the footfall is slowly increasing, and the demand for home advertising is rising again. […]
Truck side advertising, as the name implies, is a modern advertisement strategy where banners are affixed on the side of a truck solely to reach a larger audience. This mode of advertising is a subclassification of out-of-home (OOH) advertising. […]
As the world advances in science and technology, so do business and management. Traditionally, businesses rely on word of mouth, referrals, and local media for advertising and marketing their products/services. Today, there are various ways to reach out to your potential clients easier, faster, and at a budget-friendly rate. […]
Mobile billboards are more than just billboards. They’re space-smart because they are continuously moving and as a fact, they are also cost effective when compared to traditional billboards and other media of advertising. […]
