Everyone notices success, and testimonials can carry significant weight with advertisers. Often when key category players in a market invest in OOH, they see competitors also develop more interest in the medium. Case studies are those powerful testimonials, offering examples and details about how OOH is creating results. […]
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Nancy Fletcher was honored by a tribute published in the Congressional Record of November 12, praising her: Long leadership of OAAA; Effective support of property rights; Contributions to the nation and to communities served by OOH media; Creating partnerships to help public safety; OAAA Board Chairman Sean Reilly of Lamar Advertising Company closed the Board meeting by reading the conclusion of the tribute published in the Congressional Record: “Please join me in extending congratulations to Nancy Fletcher for her successful leadership of OAAA and her contributions to the public good. […]
New Committees to Explore, Facilitate OOHtech Standards and Education The Out of Home Advertising Association of America (OAAA) is leading OOH industry efforts to facilitate automated transactions at scale and to integrate OOH seamlessly into the broader media ecosystem. To achieve the goal, OAAA has formed two new membership committees. […]
NEW YORK, November 5, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Mesmerize, an out-of-home media company specializing in providing patient education at the point-of-care, has joined the association. […]
Stock-trading commissions may be fading, but not Charles Schwab’s affection for out of home (OOH) media. […]
The spectacular show featured sports bags fashioned from Ocean’s upcycled advertising vinyl. Environmentalists Jo and Leah Wood joined TeamGB athletes on the catwalk at London’s Savoy Hotel for STING SS20, Vin + Omi’s eco and sustainable London Fashion Week show. […]
States in the path of Hurricane Dorian used digital billboards to communicate emergency messages to the public last week. States in the path of Hurricane Dorian used digital billboards to communicate emergency messages to the public last week. […]
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