Congress is poised to make the Paycheck Protection Program (PPP) more flexible. Next Step During the last week of May (after the Memorial Day holiday), the US House will vote on a bipartisan proposal to extend the time frame of the Paycheck Protection Program. […]
The Foundation for Outdoor Advertising Research and Education (FOARE) will award ten scholarships for the 2020-2021 academic year in the amount of $5,000 each to students with connections to the OOH industry. […]
Case studies are powerful testimonials and the OAAA case study library contains over 600 examples of how OOH is creating results in markets across the US. The fifth annual OAAA/Geopath Local Case Study Contest produced a record 64 entries, and the cases demonstrated OOH is being used as a strategic media element more than ever. […]
What excites you about OOH right now? The Big Comeback. We are living through some unprecedented times but thanks to data its building up to a revitalization and opportunity for our industry and our jobs at large driving a robust return to the streets. […]
Thought Leadership from Posterscope USA’s President, Christian Vollerslev. The COVID-19 pandemic is unlike anything we have seen before, creating enormous waves of change affecting the economy, health care system and our lives. So many industries have been negatively impacted, and advertising and media are no exception. […]
User-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are seen by millions. #SendingLove” is a global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. […]
Political-ad spend on out of home media was up in the first quarter of 2020 and also up in March compared to similar period in 2018, according to Kantar tracking. […]
Industry legend Lewis Manderson Jr. has passed away. He was 94. Manderson founded and ran the out of home advertising company Creative Displays Inc. […]
The Out of Home Advertising Association of America (OAAA) continues to push Congress and the Administration to help businesses injured by government restrictions on mobility. This week, OAAA is urging Congress to clarify that business expenses paid for with small-business stimulus loans are deductible. […]
Personal travel has increased daily since April 15, top federal researchers said May 6 on a webinar hosted by the Out of Home Advertising Association of America (OAAA). […]
Industry leader, OAAA Board member, and celebrated New Yorker, Rick Del Mastro, passed away earlier this month after an intense fight with COVID-19. “Rick loved this industry, our trade association, and his colleagues,” said Anna Bager. […]
Connecticut Governor Ned Lamont said thank you — again — to the out of home media, this time in Spanish. Earlier, Governor Lamont, on his official Twitter account, thanked out of home advertisers including Lamar, OUTFRONT Media, and Barrett Outdoor Communications for displaying public-health messages. […]
As a member service, OAAA is following an out of home company through the application process to access federal stimulus money. The purpose is to share information. For the sake of unvarnished narrative, we are withholding names of the applicant and lender. […]
When news hit the US about the devastation Australians and the nation’s wildlife are facing due to unprecedented fires across the continent, the OOH industry quickly banded together to offer support. […]
New technology integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual programmatic ad transactions. […]
