Summer is here! And with many states continuing to reopen, Americans are ready to get out of the house and enjoy summer travel. According to research from TravelWeek and TripScout, “90% of people that canceled travel plans still plan to take a trip this year and 77% plan to go by the end of October”. […]
Last week, the OAAA Lunch Break Series featured a highly informative and thought provoking webinar centered around sustainability and climate action. The information was rich and deep with many listeners asking for more information. OAAA went back to the presenters with a few follow-up questions. […]
By: Sean McCaffrey, President and CEO, GSTV. We’re in the thick of IAB’s NewFronts week, when brands will tune in to presentations from Snap, TikTok, YouTube, Roku, GSTV and others. […]
Don Avjean of OUTFRONT Media plans to retire at the end of July after nearly 50 years in the industry. Click here for OAAA’s Special Report, video tribute to Avjean is below. […]
What excites you about OOH right now? We have seen Covid-19 help transform businesses who, as an example, are now much more agile and able to accommodate work from home scenarios. In the same way, I wholeheartedly hope that Covid-19 will force all of OOH to accelerate its transformation. […]
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Expect three “more” trends: more legal cannabis, more demand for cannabis advertising, and more debate. Here are highlights of OAAA’s June 17 webinar: Revenue-hungry state and local governments are collecting millions in taxes and fees. […]
Tennessee’s General Assembly has passed legislation intended to remedy a pending constitutional challenge to the State’s billboard control act. The bill goes to Governor Bill Lee. The Tennessee House voted unanimously to approve the legislation on June 11; the state Senate passed the bill 31-0 on June 4. […]
Last summer, OAAA formed a Data Use and Analytics Working Group – comprised of both buy side and sell side representation – with the objective to accelerate out of home (OOH) industry-wide adoption of automated transactions at scale and to enhance OOH integrations seamlessly into the broader media ecosystem. […]
By Steve Richards DENVER — Listen to Colorado’s governor (Jared Polis) say those words “outdoor advertising.” The governor — like his colleagues in California, Connecticut, Indiana and elsewhere — publicly thanked the Colorado Outdoor Advertising Association for delivering health information. See 6:18 for comments about OOH media. […]
House Democrats unveiled their infrastructure bill June 3. Here’s what it means for out of home media: Billboard regulations (Highway Beautification Act of 1965) would remain in place. Federal law requires that billboard owners and landowners be compensated if government removes billboards. […]
The US Senate approved legislation to improve the Paycheck Protection Program, sending the bill to the President for signature. Senate action came June 3; the House voted 471-1 on May 28 to revise the Paycheck Protection Program created to help small business. Key changes included: Time extension. […]
By a vote of 471-1 on May 28, the US House passed a further revised version of the Paycheck Protection Program Flexibility Act (H.R. 7010) introduced by Reps. Dean Phillips (D-MN) and Chip Roy (R-TX). […]
Congress is poised to make the Paycheck Protection Program (PPP) more flexible. Next Step During the last week of May (after the Memorial Day holiday), the US House will vote on a bipartisan proposal to extend the time frame of the Paycheck Protection Program. […]
