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5 Things to Watch for in OOH in 2021

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dashtwo.com
Tue, Jan 5, 2021 at 4:49 PM

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2020 Top Ten Achievements by the OOH Industry (Political Affairs)

1. Out of home media was considered essential business State shutdown orders included lists of essential businesses that could/should continue to operate, such as this Executive Order from Connecticut’s Governor Ned Lamont: New York State, responding to a query from Lamar Advertising Company, said the company’s business function was essential. 2. […]

specialreports.oaaa.org
Tue, Dec 22, 2020 at 7:07 PM

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OOH Media: Always Eager & At The Ready!

“OOH is an exclamation, not an explanation! What’s old is new. OOH has delivered spectacle since the beginning of civilization. […]

thoughtleadership.oaaa.org
Mon, Dec 21, 2020 at 7:23 PM

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A New Digital Signage Revenue Source

Not that long ago, few would have imagined that watching something on a 4” screen might be more exciting than having a front row seat to an in-person event. And yet, as streaming and mobile media become more interactive, they are beginning to eclipse live experiences. Recognizing this, many venues see the wisdom in making technology investments to meet consumer demand. […]

commercialintegrator.com
Mon, Dec 21, 2020 at 1:04 PM

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Top Take-Aways from 18th OAAA Legal Seminar

Beware of the Tax Man Next year will be pivotal for billboard taxation. The highest court in Maryland will render a decision on the constitutionality of Baltimore’s billboard tax, enacted in 2013. The Ohio Supreme Court will hear arguments in the Cincinnati billboard-tax case next year. […]

specialreports.oaaa.org
Thu, Dec 10, 2020 at 5:51 PM

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OOH Industry Mourns Loss of Wade Leslie

Longtime industry leader Wade Leslie IV, president and chief executive officer of West Virginia Outdoor Advertising, died at home on November 3. He was 57. “A great guy who was great for the industry,” summed up Shane Walters of Lamar Advertising Company. […]

specialreports.oaaa.org
Fri, Nov 6, 2020 at 2:17 PM

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Across The Desk – Jim Wilson

What excites you about OOH right now? This is an exciting time for the OOH industry, which has shown great resilience. The adaptability and flexibility of OOH demonstrated during the pandemic is proving to be invaluable to advertisers, and this remains crucial for driving future growth. […]

thoughtleadership.oaaa.org
Tue, Sep 29, 2020 at 3:32 PM

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Stephanie Gutnik: Why OOH advertising has an advantage in the cookie-less future (OAAA)

Growing up, my family home had an alarm system which we used diligently, and I maintained this habit after leaving the nest. To this day, I gawk at friends who do not lock their doors, yet they see no issue. […]

thoughtleadership.oaaa.org
Tue, Sep 29, 2020 at 1:07 AM

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Rick Robinson: Our OOH bubble has burst, and we must see this as a liberation (OAAA)

2020 isn’t something to survive, it’s here to teach us how to thrive going forward. What excites you about OOH right now? The pressure. […]

thoughtleadership.oaaa.org
Wed, Aug 26, 2020 at 11:23 PM

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Why OOH and Cannabis Grow Together – 5 Insights Every Cannabis Marketer Should Know (OAAA)

There’s a reason why 42% of cannabis ad spending goes to out of home (OOH) — think billboards, bus shelters, kiosks and transit advertising. Regardless of the format, OOH offers cannabis brands a high impact canvas to reach consumers in big, impactful ways that are always authentic and contextual to consumers’ lives. […]

thoughtleadership.oaaa.org
Wed, Aug 26, 2020 at 10:13 AM

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Brooklyn Outdoor’s Candice Simons anticipates a greater shift towards hyper-local DOOH advertising (OAAA)

Candice Simons, CEO, Brooklyn Outdoor Advertising I also envision an even greater shift toward hyper-local and a concentration on the WHERE of the reach versus impressions. With the traffic counts continuously increasing in all markets, it is all about making the connection with your audience at the right time. […]

thoughtleadership.oaaa.org
Wed, Jul 29, 2020 at 5:25 PM

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Global Out of Home Organizations launches “#OurSecondChance” – the biggest worldwide Digital OOH campaign to date – by New Commercial Arts

The global out of home industry is launching a worldwide digital out of home (DOOH) campaign created by recently appointed UK creative agency New Commercial Arts. The campaign entitled #OurSecondChance launches around the world this week. […]

specialreports.oaaa.org
Tue, Jul 28, 2020 at 5:07 PM

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The Programmatic Potential for Digital Out of Home

By Josko Grljevic, Chief Transformation Officer, Talon Hear from Talon Outdoor on the programmatic potential for digital out of home, and why the future lies in tailored ad tech solutions rather than retro-fitted This first appeared in IAB UK on 13th July 2020. […]

thoughtleadership.oaaa.org
Wed, Jul 15, 2020 at 12:53 PM

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Bright Idea: Out of Home Converts to Better Lighting

Out of home media is completing a basic but meaningful step for sustainability:  switching its light bulbs. […]

specialreports.oaaa.org
Tue, Jul 7, 2020 at 9:05 AM

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Mid-year report: What OAAA has achieved in terms of legislation

As we start the second half of this tough year, I’ll provide a quick update on your trade association’s efforts on your behalf. […]

specialreports.oaaa.org
Wed, Jul 1, 2020 at 2:44 PM

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