Raw Feed & Search

More Cannabis Legalization Brings New OOH Advertising Opportunities (Movia Media)

The advertisement of cannabis is regulated in a very strict and particular manner since its legalization in Canada and some U.S. states. In Canada, there are unforgiving rules and regulations around the advertisement of cannabis not just because it has only recently become a legally used substance, but also because it’s government-regulated like the sale of alcohol. […]

movia.media
Tue, Feb 16, 2021 at 11:44 PM

Permalink

The Secret Ingredient to Successful Food Truck Advertising

Brands are always trying to keep up with the emerging trends that are driving consumer purchase behaviors. A lot of time and effort goes into creating new marketing strategies that will help brands stand out and get people talking on social media platforms. […]

movia.media
Thu, Feb 11, 2021 at 2:00 PM

Permalink

Why Storytelling is the Top Trend for OOH in 2021

Everyone loves a good story. But with the seemingly never-ending pandemic, people are looking for even more compelling stories to engage with, learn something new, or simply to just entertain them while they’re stuck in lockdown. This is exactly why the art of storytelling has drastically increased in the past few months and will continue to do so over the course of this year. […]

movia.media
Tue, Feb 9, 2021 at 2:00 PM

Permalink

OOH advertising at the Super Bowl: past and present (Movia Media)

With the Super Bowl only a few days away, the anticipation is definitely heightening. But this Super Bowl looks very, very different from all those that have come before it. The crowd capacity will be radically reduced, there will be no Super Bowl parties, the coaches and staff members on the sidelines will be masked up, and the players will all be Covid tested. […]

movia.media
Fri, Feb 5, 2021 at 2:00 PM

Permalink

Aerial Advertising: A Guide to Airplane Banners, Skywriting, Drones and More

 […]

dashtwo.com
Thu, Feb 4, 2021 at 3:35 PM

Permalink

How to Trigger an Emotional Response Using OOH (Movia Media)

Being human means we are emotional beings who are constantly balancing the emotional and logical inner workings of our brain. This is especially true when it comes to the decision-making process. […]

movia.media
Thu, Feb 4, 2021 at 12:08 AM

Permalink

The Development of Dynamic DOOH Advertising (Movia Media)

Emma Leishman. Digital Out-of-Home (DOOH) advertising has been increasing in popularity and scope over the past five years. This is because the medium has become easier to use, more creative, and better at targeting any given demographic more precisely. […]

movia.media
Wed, Feb 3, 2021 at 2:00 PM

Permalink

How Smartphones Increase OOH Advertising Engagement

In the past decade, smartphones have become the most popular available technology with over three billion active users worldwide. Smartphones are widely used for social media sharing, interacting with different apps, and gaining valuable data about one’s surroundings. […]

movia.media
Tue, Feb 2, 2021 at 2:00 PM

Permalink

OOH – The Beauty Industry’s Most Trusted Influencer

The beauty industry is constantly evolving to help consumers feel and look their best. With the rise in beauty and health influencers changing the industry, companies are gathering more data about what consumers want from their beauty products. Consumers in the beauty industry today are more informed and connected than ever before, making them easier to reach but harder to satisfy. […]

movia.media
Thu, Jan 28, 2021 at 2:00 PM

Permalink

Companies that Spend the Most on OOH Advertising and Why

There’s a reason why some of the most influential and profitable companies in the world invest their money in Out-of-Home (OOH) advertising. Companies like McDonald’s and Amazon understand that in order to have growth year over year, you have to invest in well-rounded advertising strategies. […]

movia.media
Wed, Jan 27, 2021 at 2:00 PM

Permalink

How OOH is Impacting the Healthcare Industry

Since the beginning of the pandemic, the healthcare industry has been at the forefront. Several different pharmaceutical companies have created vaccines that are now being distributed around the world, meaning that the pandemic is coming closer to an end. […]

movia.media
Tue, Jan 26, 2021 at 2:00 PM

Permalink

Why and How OOH Can Boost Customer Loyalty

In the ever-changing world of advertising and marketing, one thing remains true – customer loyalty is key for businesses to survive. Brand loyalty and trust go hand-in-hand and are both vital components that businesses must gain in order to become a top-of-mind brand. It might sound easy, but brands often miss the mark when it comes to knowing exactly what consumers are expecting of them. […]

movia.media
Thu, Jan 21, 2021 at 2:00 PM

Permalink

2021 OOH Advertising Trends

As we leave 2020 in the past, we take on the new year with a refreshed sense of hope for the advertising industry. This is especially true for Out-of-Home (OOH) advertisers as consumers become accustomed to social distancing regulations, giving them confidence to advertise outdoors again. […]

movia.media
Wed, Jan 20, 2021 at 2:00 AM

Permalink

OOH Will Become More Digitally Driven in 2021

The world has changed greatly over the past 20 years with technology advancing to new heights beyond our wildest dreams. Essentially every field of work has changed the way they operate with new technology emerging and making our lives more efficient and fast-paced. In other words, technology gets the work done in ways that humans simply cannot. […]

movia.media
Tue, Jan 19, 2021 at 2:00 PM

Permalink

Reaching Consumers During Lockdown Using OOH

2020 has definitely taken the world by surprise, as no one could have predicted such a sudden change in our daily lives that would ultimately affect almost every industry on a global level. Businesses of every kind have had to quickly adapt to this drastic change in consumer behavior to stay relevant and afloat. […]

movia.media
Wed, Jan 13, 2021 at 2:00 PM

Permalink