Brands are always trying to keep up with the emerging trends that are driving consumer purchase behaviors. A lot of time and effort goes into creating new marketing strategies that will help brands stand out and get people talking on social media platforms. […]
Everyone loves a good story. But with the seemingly never-ending pandemic, people are looking for even more compelling stories to engage with, learn something new, or simply to just entertain them while they’re stuck in lockdown. This is exactly why the art of storytelling has drastically increased in the past few months and will continue to do so over the course of this year. […]
With the Super Bowl only a few days away, the anticipation is definitely heightening. But this Super Bowl looks very, very different from all those that have come before it. The crowd capacity will be radically reduced, there will be no Super Bowl parties, the coaches and staff members on the sidelines will be masked up, and the players will all be Covid tested. […]
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Being human means we are emotional beings who are constantly balancing the emotional and logical inner workings of our brain. This is especially true when it comes to the decision-making process. […]
Emma Leishman. Digital Out-of-Home (DOOH) advertising has been increasing in popularity and scope over the past five years. This is because the medium has become easier to use, more creative, and better at targeting any given demographic more precisely. […]
In the past decade, smartphones have become the most popular available technology with over three billion active users worldwide. Smartphones are widely used for social media sharing, interacting with different apps, and gaining valuable data about one’s surroundings. […]
The beauty industry is constantly evolving to help consumers feel and look their best. With the rise in beauty and health influencers changing the industry, companies are gathering more data about what consumers want from their beauty products. Consumers in the beauty industry today are more informed and connected than ever before, making them easier to reach but harder to satisfy. […]
There’s a reason why some of the most influential and profitable companies in the world invest their money in Out-of-Home (OOH) advertising. Companies like McDonald’s and Amazon understand that in order to have growth year over year, you have to invest in well-rounded advertising strategies. […]
Since the beginning of the pandemic, the healthcare industry has been at the forefront. Several different pharmaceutical companies have created vaccines that are now being distributed around the world, meaning that the pandemic is coming closer to an end. […]
In the ever-changing world of advertising and marketing, one thing remains true – customer loyalty is key for businesses to survive. Brand loyalty and trust go hand-in-hand and are both vital components that businesses must gain in order to become a top-of-mind brand. It might sound easy, but brands often miss the mark when it comes to knowing exactly what consumers are expecting of them. […]
As we leave 2020 in the past, we take on the new year with a refreshed sense of hope for the advertising industry. This is especially true for Out-of-Home (OOH) advertisers as consumers become accustomed to social distancing regulations, giving them confidence to advertise outdoors again. […]
The world has changed greatly over the past 20 years with technology advancing to new heights beyond our wildest dreams. Essentially every field of work has changed the way they operate with new technology emerging and making our lives more efficient and fast-paced. In other words, technology gets the work done in ways that humans simply cannot. […]
2020 has definitely taken the world by surprise, as no one could have predicted such a sudden change in our daily lives that would ultimately affect almost every industry on a global level. Businesses of every kind have had to quickly adapt to this drastic change in consumer behavior to stay relevant and afloat. […]
Ad Age says NBC’s promotion of its show “Mr. Mayor” starring Ted Danson is a “love letter to Los Angeles.” In this case, the “love letter” is billboards and other out of home displays. […]
