The UK-based publication AV Magazine does a big awards evening – black tie and the whole nine yards – every year in London, and ... […]
A London company focused on augmented reality applications and content has launched what it calls the world’s first AR-enabled digital out-of-home advertising network. The ... […]
The pandemic has forced a lot of fast food and fast casual restaurant operators to rethink how they operated – from adding drive-thru capability to reducing the amount of staff-to-customer interactions. What the Asian-inspired Itsu chain is doing in the UK is a good, though certainly not unique, example of how those kinds of restaurants will operate. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT As much as people in the digital signage industry are understandably excited and enthused by the appearance of more and more digital displays in public spaces, it’s important to remember that not everyone is in love with screens. There’s always some people who don’t like ad posters and billboards just because. […]
There’s a small movement in the UK pushing for government action there to stop what’s described as the inexorable spread of digital advertising screens, “polluting our towns, roads, neighbourhoods, parks and countryside. […]
We’ve seen out of home media companies attach advertising faces to all kinds of things out in public – like transit shelters, pylons and sidewalk directories – but now a UK start-up has a solution on streets that pairs an ad face with an sidewalk air scrubber. […]
British telecoms giant BT is expanding its network of what it calls Street Hubs – Digital OOH displays with smart city components – in both existing and new sites around the U.K. BT intends to add as many 200 second-generation versions of the digital totems in the coming year, using a new enhanced design called Street Hub 2.0. […]
If you have been around the industry forever, like me, you may recall many years ago an early UK media network in chain retail stores that was based around a small-ish LCD on a counter-mounted pole or wall, with a low-rez LED ticker above it. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT I was scrolling my way through my Linkedin feed recently when I stumbled across a post from a guy who said he was the inventor of the much-debated term digital signage, with a bio photo that showed him wielding a bottle of champagne that was about the size of a golf bag. Clearly, I needed to speak with this guy. […]
In the first wave of QR codes. several years ago, there were lots of jokes about the dubious merits of putting these enhanced bar codes on digital OOH billboards. But here, in what seems to a revival period for the tech, is a billboard that makes the artistic rendering of the codes the focal point for the ad. […]
This is a Next fashion apparel and furnishings store in Leicester, UK (go Foxes!) that uses a sweeping direct view LED s the backdrop to its checkout counter. I like this because of the scale of the screen. LCDs and OLEDs are gorgeous, but they are either going to be screens hanging on a wall like paintings, or tiled together with seams. […]
This is not the most exciting use case I’ve seen for digital signage, but as noted endless times, useful and efficient is often more meaningful than Wow Factor jobs. In this case, it’s a horse auction company that uses DV LED screens, BrightSign boxes, and live data feeds to show the state of affairs on auction days. The set-up is at Tattersalls auction houses in the UK and Ireland. […]
The value of touchless retailing experience is the sort of thing that can be debated, but whether you think it is necessary or not in this health crisis, this is a very good example of how to get the creative and user experience right. […]
Krispy Kreme made a big splash recently with its digitally-rich flagship store in Times Square in New York, so it is interesting to see what the donut chain is doing with digital displays in the UK, in more modest locations, with much more modest budgets. […]
Digital signage companies Instoremedia UK and Dise International AB announce the merger of their business activities to form Dise UK. Instoremedia UK and Dise International AB have today announced the complete merger of their business activities in order to create one of Europe’s premier in-store digital signage and retail experience companies. […]
