JCDecaux is running a domination campaign at London’s Waterloo Station that ties into the release of the new film JURASSIC WORLD, using the large digital screens in the terminal and even creating a dinosaur museum gallery. The one-of-a-kind campaign is dominating every outdoor advertising location in the commuter hub. […]
Welcome Break is a variation of those giant commercial rest stops you see off major highways – in this case off motorways in the UK. At 16 of the stops, the company has installed a new digital menu-board system for its QSR operators, The set-up is a combination of LG screens and Signagelive software, as installed by Saville Audio Visual. […]
UK-based Crystal Display Systems has launched an interesting spin on LED curtain walls – tighter resolution windows that can be cut to any size and used on shops or inside buildings as decorative dividers. The transparent LED windows are made up of horizontal slats of LEDs that when all lit up can produce decent looking full-motion video displays. […]
As the train pulls into London Waterloo Station, the conductor announces – “Ladies and gentlemen, we are now arriving at our final stop. Welcome to Jurassic World Waterloo”. […]
Live data and web services are starting to demonstrate the long-discussed possibilities for hyperlocal digital display screens, with a great example of that being a marketing campaign now running in the UK and built around Microsoft’s Cortana – the Windows phone version of Siri or Google Now. […]
This is a very clever marketing campaign, spotted in Digital Sign Age, to drive animal adoptions from a London shelter. Called Looking For You, the recent campaign used the digital screens at the Westfield Stratford City in London to run a series of triggered videos that gave some shoppers the sense a very cute little dog named Barley was following them, looking for new owners. […]
When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. […]
Photo: Daily Mail A woman walking down a street in suburban London sidewalk was seriously injured earlier today when a four ton, 20-ft wide LED billboard run by ClearChannel pulled free from a building wall. The woman was hit by the huge metal billboard hoarding after it broke free, and fell about 20 feet, reports the Daily Mail. […]
Here’s what I THINK is the first Raspberry Pi to be directly married to an e-paper display to make a rudimentary digital sign – the HAT Display from Percheron Eelectronics. The gadgets are being marketed via a Kickstarter project, at about $57 a unit, or 2 for $101. The HAT has a 2.7-inch e-paper display, as well as a battery-fuelled real time clock. […]
Doing posts on every version release of ALL the signage software companies out there would make for a very busy job, and probably a very boring blog. So while I am happy to learn that Brand X now does this and that, or has made something easier or added support for some gadget, I’m not going to post on all of it. […]
Technology is becoming the order of the day in China, as the 2015 BrandZ Top 100 Most Valuable Chinese Brands report revealed (Source: Millward Brown). […]
This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two hours of creative matching the trajectory of the event, but using an Oreo cookie to take the place of the moon. “We often talk about how data can improve the targeting of OOH campaigns,” Richard Simkins, Innovations Director at Talon, explained. […]
This is what German display manufacturer Eyevis is touting as the largest convex curved video wall in Europe, set up at the new mass spectrometry headquarters of the analytical instruments company Waters Corporation in Wilmslow, Cheshire, UK. […]
Nice! The little crew at UK’s Output Magazine reached its funding goal within the 24 hour timeframe, and now has the money it needs to keep the doors open and coverage going on the UK sign business – print and digital. WE DID IT! […]
The team at UK-based Output magazine – which is looking squarely at turning the lights off tomorrow – has launched a one-day crowdfunding campaign to raise 10,000 pounds sterling to keep operations running. It just went up live this morning (afternoon in UK) and they are at roughly 20% already of the £10,000 goal. […]
