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16:9: London’s Transport Authority Testing Interactive E Ink Bus Stop Schedules

London’s transport authority has started testing real-time electronic paper bus stops – solar-powered displays that can connect in to data that reflects cloud-predicted arrival times. The first unit is at a stop at Waterloo Bridge, and three more e-paper bus stops are due to be installed in January at Parliament Square, Piccadilly Circus and Sloane Square. […]

sixteen-nine.net
Thu, Dec 24, 2015 at 10:50 AM

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16:9: Signs On London Black Cabs Enlisted To Warn Motorists Of Clogged Roads

Transport for London (TfL), the public body that governs and runs the surface and mass transport networks in the UK capital, has started testing an intriguing mash-up of fairly old school digital OOH technology with real time data, in an effort to help motorists avoid overly clogged roads. Targeted messages run on GPS-enabled LED boards stuck on the tops of some 200 London black cabs. […]

sixteen-nine.net
Tue, Dec 8, 2015 at 11:49 PM

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UK Digital OOH Firm Exterion Media Cuts Over To BroadSign’s Platform

Montreal’s BroadSign continues to pick up nice software licensing deals in the Digital Out Of Home sector, particularly in Europe. The latest is 2,000 ad displays already out in the field, owned and run by Exterion Media, Europe’s largest privately held OOH firm. “We tested several platforms prior to the decision. […]

sixteen-nine.net
Mon, Nov 30, 2015 at 10:24 AM

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Business Travellers 3: Why Airport Advertising reaches Decision Makers

JCDecaux Airport UK has launched the third instalment of their Business Traveller research series yesterday. The Business Traveller series was the first of it’s kind and today it is the longest standing research project for JCDecaux UK Airport. Running since 2011, the study provides insight into the profile and opinions of frequent business travellers. […]

jcdecaux-oneworld.com
Tue, Nov 24, 2015 at 8:00 AM

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A Year of Mexico: Live It to Believe It

Mexico’s President Enrique Pena Nieto is committed to boosting Mexico’s national and economic growth by encouraging tourism. Mexico Tourism Board is one of the main collaborators in the program Dual Year and “A year of Mexico in the United Kingdom” focuses on promoting Mexico as a top travel destination through a series of engaging and colourful campaigns. […]

Thu, Nov 19, 2015 at 5:46 AM

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16:9: Screen Kinetics Joins Curiously Short List Of Digital Signage Creative Agencies

People who know me a bit know that I tend to often talk about the mystifyingly short list of companies that specialize in creative, in an industry that goes on endlessly about content being king. […]

sixteen-nine.net
Mon, Nov 9, 2015 at 11:37 PM

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ScreenCloud Fires Up Digital Signage Option For Smart TVs

Several of the big display manufacturers – starting with Samsung – have adapted their consumer smart TV platforms to create commercial-focused “smart signs” that have media players included with screens, but a London, UK-based digital agency is now offering a cloud-based signage platform that works on the sort of smart TVs people pick up at local big box retailers. […]

sixteen-nine.net
Mon, Nov 2, 2015 at 9:48 AM

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Announcing LDN: London Pushing the Boundaries of Out of Home

Today JCDecaux announces its vision for London’s future in digital Out of Home. […]

jcdecaux-oneworld.com
Thu, Oct 8, 2015 at 6:22 AM

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Signagelive Shifts Vartian TO CMO Gig

The UK firm Signagelive has changed the business card on Raffi Vartian, shifting him from Chief Operating Officer to Chief Marketing Officer of the company. R&D and operations are all based near Cambridge, England, so having the head of ops in Chicago – where Vartian lives – didn’t make a whole pile of sense. […]

sixteen-nine.net
Tue, Sep 8, 2015 at 8:02 AM

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16:9: Birmingham Gets Its Own Advertising Eyes Of Sauron

The central rail station in one of the UK’s largest cities – Birmingham – is having a trio of giant eye-shaped LED ad boards installed – there to message to passengers and pay their way through advertising contracts. The redeveloped New Street station will be the first in the UK to feature these sorts of displays, which will be sold by Ocean Outdoor. […]

sixteen-nine.net
Thu, Aug 27, 2015 at 9:15 AM

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DSrupted: How Dynamic Data Will Soon By The Digital OOH Norm

I was very, very pleased when Martin Porter of the big digital OOH agency Posterscope agreed to speak at DSrupted next month. A subset of the company – called Liveposter – is doing work that harvest, harmonizes and mashes up real-time data to execute hyper-local, hyper-relevant ad campaigns. […]

sixteen-nine.net
Wed, Aug 26, 2015 at 12:02 AM

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16:9: How Show And Tell Beats Read And Interpret

I’m not going to get into the relative merits of the UK software firm Embed Signage‘s latest round of enhancements to its signage platform, because there are way too many CMS apples out there to do apples to apples comparisons on, and as noted in the past, writing about minor, periodic software releases isn’t all that interesting. […]

sixteen-nine.net
Thu, Aug 20, 2015 at 8:34 AM

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16:9: Amscreen Sells Media Business To The Media Business It Bought

The UK digital signage firm Amscreen has decided to formally sell off its media division to its longtime media sales partner DigiCom, so that Amscreen can focus on software and hardware. DigiCom Out of Home takes ownership of the media sales and marketing activities for some 3,500 UK digital roadside and healthcare networks running with Amscreen’s LCD/LED screen combos. […]

sixteen-nine.net
Wed, Aug 12, 2015 at 9:03 AM

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Infographic: How Digital Menu Boards Help Businesses

Here’s a nice infographic ROI-modeling digital menu boards that was passed along by Neil Maycock of Allsee Technologies, a UK-Chinese company that makes a broad range of digital signage displays. […]

sixteen-nine.net
Tue, Jul 7, 2015 at 8:35 AM

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16:9: Live Posters Sense How Busy London Pubs Are; Nudges People In For A Pimm’s

Here’s another very clever idea enabled by the guys at LivePoster in the UK – a digital poster tied-in to smartphone-sensing data that tells passers-by whether a pub is busy and suggests dropping in for a drink. The Spirits Business trade publication reports how booze giant Diageo is behind a digital poster trial tied to a small set of pubs around London. […]

sixteen-nine.net
Wed, Jun 24, 2015 at 11:31 AM

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