A reader passed along a link to discussions on Reddit focused on the seemingly endless changes to Twitter since it was acquired by Elon ... […]
Entrepreneur and shit disturber Elon Musk has lots of fans, but has seemingly spurred no end of detractors, particularly in the immediate wake of ... […]
The folks at Minneapolis-based subscription content store Screenfeed are rolling out a pair of new services today that visualize trending topics for Google and Twitter. The new Google and Twitter Trends tap into what people are thinking and talking about globally, aimed at people “of all ages and demographics that have a desire to stay on top of trending topics. […]
Daktronics displays have many capabilities, but Oak Creek High School in Oak Creek, Wisc., added a new feature to its display: a personality. […]
Twitter marks its debut on Landsec’s iconic Piccadilly Lights from Monday, October 29 with an exclusive digital out of home (DOOH) campaign which is triggered by big cultural moments in real time. […]
The latest Star Wars move – The Last Jedi – has opened in cinemas all over, and Disney is working with Twitter on a live campaign today that’s running on digital OOH boards in New York and Toronto. […]
Hat tip @davidweinfeld The woman who ran Twitter’s engineering division has joined Chicago-based Outcome Health as its chief engineering officer. Nandini Ramani, Twitter’s former vice president of engineering, told CNBC she loves the “mission-driven aspects of health care and also the re-energizing of an industry. […]
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Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. […]
We're only into the third day and already July is shaping up to be a fantastic month for the sporting and marketing worlds. The World Cup and Wimbledon have already presented themselves as fantastic opportunities for brands to jump on board the hype in real-time (Suarez and Snickers anyone?!), and this weekend sees another perfect marketing opportunity for many, when the Tour de France kicks off with the Yorkshire-based Grand Depart. Whilst not on the same scale as the World Cup, nearly a third (31 per cent) of all UK shoppers are interested in the Tour de France according to shopper marketing agency Savvy Marketing, while 77 per cent are set to follow it on TV. […]
Much of the social media visualization done in digital signage has focused on Twitter feeds and particularly hash tags, but Facebook has released a new API that is intended to draw some of the attention to its own social streams. The Trending, Topic Insights, Topic Feed, and Hashtag Counter APIs were announced Wednesday by Facebook’s Public Content Solutions division. […]
It is widely accepted that creating a connection between a consumer and a brand is paramount to the success of advertising. In an increasingly connected world where people are spending more and more time outside of their home, mobile and outdoor advertising offer a unique and effective way to attract and interact with consumers on the go. […]
Ireland-based bookmaker Paddy Power today unveiled its latest amusing publicity stunt - a waxwork dummy of the much-missed former Manchester United manager Sir Alex Ferguson, in a glass case marked 'IN CASE OF EMERGENCY BREAK GLASS'.Since Ferguson's departure, Manchester United have underwhelmed with a series of lacklustre performances leading to a series of defeats, including last night's 3-1 defeat against Chelsea. […]
Over the summer, urban dwellers in different countries were invited to get active and take part in various sporty Outdoor campaigns. This theme is continued in Latin America, as can be seen by recent campaigns. Mexico The idea of exercising outdoors for city dwellers generally involves running, jogging or having a brisk walk. […]
