There are all kinds of qualifiers and buts that will come up about a company touting a light, skinny and portable wireless 55-inch TV ... […]
The Austrian company that has marketed for a few years now big displays that unfold by the infinity pools, patios and yacht decks of ... […]
I sometimes feel like some annoying, overly-cynical guy at the back of a meeting room quietly muttering, “That’s not a hologram.” But on behalf ... […]
PPDS, a global provider of Philips digital signage, direct view LED displays and TV solutions, has announced Alison Maxson as its new senior marketing manager for North America. Photo courtesy PPDS PPDS, a global provider of Philips digital signage, direct view LED displays, and TV solutions, has announced Alison Maxson as its new senior marketing manager for North America. […]
Newest addition to UltraViewTM line of durable, 4K Outdoor TVs designed for making quality outdoor entertainment a reality AURORA, Ill. […]
Stock-trading commissions may be fading, but not Charles Schwab’s affection for out of home (OOH) media. […]
LINCOLNSHIRE, Ill., Oct. 11, 2019 — Bringing a new level of premium quality video and audio performance to LCD hotel TVs, LG Business Solutions USA has launched the first 4K Ultra HD TVs designed specifically for the hospitality market with NanoCell display technology. […]
What follows are 17 examples of what caught my eye this summer in LA. It’s not everything. It’s what I liked and why. […]
Netflix hit series Stranger Things returns for its third season July 4, promising fans “one summer can change everything.” To promote the new season, the series has partnered with major brands to provoke a sense of 1980s nostalgia, a throwback to the decade in which the show is set. […]
Instead of letting a client know directly, which sometimes turns them off, we will show them what they asked for and then show them a version that works better. Eight times out of 10 they will go with our suggestion. With other clients, we have to do a little trial and error. […]
Creating ads for mobile versus OOH was actually an easy transition because they are more similar than they are different. Both mediums are a very quick read, so you have to adhere to the same impact principles. […]
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Syracuse, NY-based Seneca has started marketing a digital signage player that has a built-in TV tuner and is HDCP compliant – meaning that network operators are on the right side of copyright laws if they build live TV into their programming. […]
MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s marketplace because of its massive reach. […]
