This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is ... […]
The City of Barrie is working to improve the city’s wayfinding system, with the help of the city’s residents, to include signage and similar directional tools to help citizens and visitors identify where they are, find what they are looking for, and confirm they have arrived at their desired destination. The City of Barrie, Ont. […]
DANVILLE, Ill., Aug. 11, 2020 — Watchfire Signs, a leading provider of exterior and interior LED signs, was selected by The Greater Wildwood Tourism Improvement and Development Authority (GWTIDA) to manufacture a large digital sign for The Wildwoods Grand Gateway, a visitor experience that greets the tourist destination’s nine million annual visitors. Click to tweet. […]
The Calgary Tower has been part of the downtown of the western Canadian city for 50 years now, and steadily attracts tourists and locals who ride up to the observation deck to look over the city and, particularly, west to the nearby Canadian Rockies mountain range. […]
A project doesn’t need to be big and expensive to be well done and effective. Here’s a simple but well executed tourism application that adds digital to an attractions brochure rack. The borough of Pendle in the UK created a visitor information point in the café area of retailer Boundary Mill’s flagship store outlet, based in Colne, Lancashire. […]
The best creative campaigns of November reflected the coming Christmas as Out-of-Home advertisers created entertaining campaigns, where their key audience could relax and get ready for the holidays. Once again, the most creative campaigns were interactive and showed that the brands understood what their key audience was about. […]
Technology and experiential made up the best creative campaigns in October. We saw some amazing submissions with advertisers embracing technology and allowing their audience to get closer to the brand through experience. Check out the best campaigns from October as voted by JCDecaux teams around the world! […]
BlueSkyFall, part of BlueFocus Communications Group – one of the largest communications companies in China, has recently launched a major project together with JCDecaux OneWorld Shanghai, led by Stephanie Foulon. Due to run over several years, the project aims to promote China across three key airport hubs around the world: Paris Charles de Gaulle, London Heathrow and Frankfurt Airport. […]
UK airline British Airways is ensuring that it remains at the forefront of outdoor advertising following its summertime 'Picture Your Holiday' digital campaign at London's Westfield Shopping Centre. […]
