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A Vacation from the Ordinary – How Experiential Marketing for Tourism Can Transport Tourists Before They Even Pack a Bag

In today’s fast-paced world, consumers constantly seek unique experiences that offer an escape. For tourists, this desire is amplified as they yearn for memorable moments that go beyond sightseeing and souvenirs. According to a recent Forbes survey, “Americans took an average of 2.1 trips in 2023, with 36% of respondents traveling three or more times for leisure reasons. […]

emcoutdoor.com
Fri, May 3 at 1:25 PM

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B.C. village seeks funding for updated wayfinding system

After receiving approval from council, the village of Nakusp, B.C., is now exploring funding options for its new Signage and Wayfinding Plan. Photo courtesy Village of Nakusp After receiving approval from council, the village of Nakusp, B.C., is now exploring funding options for its new Signage and Wayfinding Plan. […]

signmedia.ca
Tue, Nov 14, 2023 at 11:01 AM

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New wayfinding system to improve tourism on B.C.’s Bowen Island

The federal government will provide more than $157,000 to the Tourism Bowen Island Association, to help implement wayfinding tools and address gaps in visitor services on Bowen Island, B.C. Photo by Gregozphotos – CC 4.0 The federal government will provide more than $157,000 to help implement wayfinding tools and address gaps in visitor services on Bowen Island, B.C. […]

signmedia.ca
Mon, Sep 25, 2023 at 4:25 PM

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Tourism Marketing-Focused Infotainment Network Straddles Three EU Countries (16:9)

This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is ... […]

sixteen-nine.net
Thu, Mar 16, 2023 at 9:52 AM

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Barrie residents encouraged to provide feedback for city’s wayfinding system

The City of Barrie is working to improve the city’s wayfinding system, with the help of the city’s residents, to include signage and similar directional tools to help citizens and visitors identify where they are, find what they are looking for, and confirm they have arrived at their desired destination. The City of Barrie, Ont. […]

signmedia.ca
Wed, Mar 23, 2022 at 9:29 PM

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Watchfire Signs Selected By The Wildwoods, NJ, For Digital Signage at New Grand Gateway

DANVILLE, Ill., Aug. 11, 2020 — Watchfire Signs, a leading provider of exterior and interior LED signs, was selected by The Greater Wildwood Tourism Improvement and Development Authority (GWTIDA) to manufacture a large digital sign for The Wildwoods Grand Gateway, a visitor experience that greets the tourist destination’s nine million annual visitors. Click to tweet. […]

digitalsignageconnection.com
Wed, Aug 12, 2020 at 8:35 AM

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Curved LCD Video Walls Greets Visitors Atop Calgary’s Iconic Tower

The Calgary Tower has been part of the downtown of the western Canadian city for 50 years now, and steadily attracts tourists and locals who ride up to the observation deck to look over the city and, particularly, west to the nearby Canadian Rockies mountain range. […]

sixteen-nine.net
Thu, Oct 11, 2018 at 9:13 AM

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16:9: Local UK Tourism Council Builds Digital Attractions Stand

A project doesn’t need to be big and expensive to be well done and effective. Here’s a simple but well executed tourism application that adds digital to an attractions brochure rack. The borough of Pendle in the UK created a visitor information point in the café area of retailer Boundary Mill’s flagship store outlet, based in Colne, Lancashire. […]

sixteen-nine.net
Mon, Jul 31, 2017 at 9:21 AM

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Best Creative Campaigns of November: Singing, Drinking and Cooking

The best creative campaigns of November reflected the coming Christmas as Out-of-Home advertisers created entertaining campaigns, where their key audience could relax and get ready for the holidays. Once again, the most creative campaigns were interactive and showed that the brands understood what their key audience was about. […]

jcdecaux-oneworld.com
Fri, Jan 8, 2016 at 5:00 AM

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Best Creative Campaigns of October: Contactless Payments, Virtual Experiences and Experiential

Technology and experiential made up the best creative campaigns in October. We saw some amazing submissions with advertisers embracing technology and allowing their audience to get closer to the brand through experience. Check out the best campaigns from October as voted by JCDecaux teams around the world! […]

jcdecaux-oneworld.com
Thu, Nov 26, 2015 at 6:30 AM

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