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Seat-back DOOH Ad Screens Trialed in Madrid’s Taxi Fleet (16:9)

The Spanish digital signage CMS software firm DENEVA has partnered with two other companies to have a run at making a successful digital OOH ... […]

sixteen-nine.net
Fri, Aug 9, 2024 at 9:47 AM

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Nielsen study shows OOH advertising has high engagement levels in top 10 US markets (OAAA)

Transit and street furniture advertising reach 81 percent and 60 percent, respectively, of adult travelers ages 16+ monthly. These numbers are even higher than the US national averages for the transit and street furniture formats, which total 78 percent and 50 percent, respectively. […]

thoughtleadership.oaaa.org
Fri, Jan 31, 2020 at 11:06 AM

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