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Montreal developers say their AI-based ad targeting solution allows marketers to target web, mobile, and digital out-of-home (DOOH) ads without relying on cookies (Sign Media)

Location intelligence startup Urbanoid of Montreal and Concordia University’s Applied AI Institute have developed new technology to allow marketers to target web, mobile, and digital out-of-home (DOOH) ads without relying on cookies. […]

signmedia.ca
Mon, Sep 25, 2023 at 10:50 PM

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A Perfect OOH Ad Sales Pitch: Why I Love Out of Home Advertising (OAAA)

Gino Sesto Founder, DASH TWO. I’ve worked in media since the early 1990s. When I started, TV, radio, print, and OOH were the focus of 99 percent of our work. […]

thoughtleadership.oaaa.org
Sat, Oct 12, 2019 at 1:57 AM

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How to Drive Enrollment for Health Insurance Brands Using Out of Home Media

Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acquiring new subscribers. So how can a health insurance brand stand out in the marketplace while facing stiff competition? […]

emcoutdoor.com
Thu, Feb 28, 2019 at 3:27 PM

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Out of Home’s Shift from Knowledge to Skill-based Planning

The digital world has shifted the way that we all think about reaching consumers. Today, we can dig into deep levels of data and analyze critical information that gives us incredible insights into customer behaviors. For planners and marketers, these insights are valuable for strengthening the foundation and effectiveness of campaigns. […]

emcoutdoor.com
Tue, Dec 11, 2018 at 12:35 PM

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