Projection-mapping seems to be finding its way, more and more, to full-time or extended run indoor projects that are about entertainment and experience. This is F.E.A.S.T – an immersive and interactive dining experience at a San Francisco entertainment, arts and events venue called Onedome. […]
The largest digital signage-focused integrator out there – New Jersey-based Diversified – just added what will undoubtedly be its most far-flung office, in Australia. […]
Canadian sporting goods and apparel retailer SportChek has large footprint shopping mall and standalone stores across the country and has, for many years now, been an early and enthusiastic adopter of digital signage technology. On one hand, it has been great to see a retailer making a big investment in screens and related hardware and software. […]
Immediately on the heels of my rant about a sporting goods retailer doing digital signage badly comes word of another Canadian retailer – also kinda sorta in the same category – expanding and revising its in-store digital signage. […]
My ability to record podcasts went sideways 2-3 weeks ago, with some weird glitch that saw my online recording platform just flat refusing to acknowledge I had a microphone plugged in. Very puzzling, but after lots of trial and error and poking around, I found the issue. Check a box and a couple of weeks of endless frustration just disappeared. […]
A UK events company is busily recruiting vendors and end-users for a digital signage matchmaking event in greater London this fall. The Digital Signage & Interactive Solutions Summit is one of those specialized events that sees vendors paying for access – both focused and relaxed – with interested, engaged buyers. […]
There are times when mergers I hear about just send me into cross-eyed head-scratching mode, and others when my immediate reaction is: “Ok, that makes sense.” Broadsign acquiring Ayuda makes sense. Both companies are well established and much respected in the digital OOH sector. […]
Over the last couple of years, we’ve started to see an increase in experiential marketing as a part of the marketing mix. What was once considered to be merely a disruptive tactic has grown in popularity. Brands across industries are realizing the value that positive personal touch points with consumers can bring. […]
InfoComm is less than a couple of months out and I have sorted out my air, hotel and press registration, which means I can now start to look at why I am going and what I will see that I have not already seen this year at NRF, ISE, ShopTalk and DSE. Probably not much, but I tend to have more time to poke around at this event than, certainly, DSE. […]
The global beauty company COTY is using free-standing blended reality kiosks to help demo and sell a line of nail polish products, and has seen 24% sales bumps at locations where they are plugged in. There are more than 400 units – marketing nail polish from the COTY brand OPI – in third-party stores around the world. […]
Pro AV road shows have been a staple of distributors like Almo for many years, and the display companies have also done variations here and there, most notably the big showcases NEC and LG do each year in New York. But I don’t think I’ve seen one like what Samsung is starting this week. Today, actually. […]
Guest Post: Mitch Leathers, SNA Displays Most LED display manufacturers worth their salt can talk a good game. As someone who has spent almost 15 years in the digital display industry, in the marketing/communications space, I know this well. […]
Guest Post: Try Hicks, Visix Digital signage has changed in recent years, with displays getting larger and better resolution, software applications that can handle more complex feeds alongside their own content creation tools, and touchscreens becoming ubiquitous. This is a far cry from the old-fashioned notion of showing PowerPoint-like slides on screens. […]
Guest Post: Jason Cremins, Signagelive As my company set its development and commercial strategy for this year, back in late 2018, a focus on Digital Out of Home (DOOH) was not on our agenda. But that may change, because of a noticeable uptick we’re sensing in both interest and activity in ad-based digital signage. […]
There were numerous overseas vendors at ISE – and I expect to see more at Infocomm in a couple of months – showing mesh-screen LED displays. They have come a long way in a relatively short time, and when running, the pixel pitch of these things can be good enough to deliver crisp, rich and definitely bright visuals. […]
