The major shopping center Westfield London has launched a pop-up store that uses artificial intelligence from Nextatlas to identify, curate and display the hottest fashion trends available in that mall. It’s a short-term demo, with proceeds going to the Save The Children charity. […]
The Toronto area start-up that is trying to bring the gig economy to pro AV jobs has done a bit of a pivot, moving from a pay to play model to one that is now free and will go freemium. AV Junction has announced the launch of a free web platform designed to match pre-vetted AV professionals with contract install and service gigs, as well as function as a full-time jobs board. […]
Experiential marketing is a strategy that encourages consumers to actively experience a brand. It promotes customer engagement and positive association with a brand or product. As such, more and more brands are integrating some sort of experiential marketing tactics into their overall marketing strategy. […]
This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of home campaign. […]
Well this is pretty interesting – digital signage CMS companies chasing the food services businesses have long known they had many competitors, big and small, but they probably never envisioned Coca-Cola being among them. […]
The UK-based Raspberry Pi Foundation has announced the 4th generation of its micro PC board – a Raspberry Pi 4 that for a $35 barebones price has 4X the RAM of earlier versions, as well as a faster CPU and graphics, faster Ethernet, dual-band Wi-Fi, twice the amount of HDMI outputs, and two USB 3 ports. The $35 unit comes with 1 GB of RAM and 2 costs $45, while 4 is $55. […]
The NYC-based digital signage CMS firm ComQi is starting to show some tangible technical evidence of its ties to parent company AUO, the Taiwanese display manufacturer that acquired them last year. […]
Here are a couple of different digital merchandising displays put together for the Family Fare supermarket chain by another Grand Rapids’ MI-based company, Freshwater Digital. […]
Guest Post: Mike Kilian, Mvix Mike Kilian Some things just go together and once they’re paired up, and it’s nearly impossible to imagine them on their own – like digital signage and content. Those two go together like s’mores and campfires. Peanut butter and jelly. […]
In the out of home space, Lamar Advertising is huge. The Baton Rouge-based media company is in 160 metro areas in the US, and has more than 3,300 roadside digital billboards. The company is steadily adding more digital, notably in environments like airports. […]
Primary trade shows present an excellent opportunity to increase visibility and connect with your audiences. However, if your trade show strategy stops with the biggest shows in your industry, you may be missing out on an untapped marketing opportunity: second-tier trade shows. […]
In the world of Dr. Doolittle, he discovers a rare creature called a Pushmi-Pullyu. It is a “gazelle/unicorn cross” with two heads, each one at opposite ends of its body. […]
The retail innovation consultancy HighStreet Collective has launched what it calls a Living Retail Lab, a unique project inside a city market in High Street’s hometown of Atlanta. The boutique consultancy has also formalized a partnership with NEC, to use that company’s retail-centric intelligence analytics platform, called ALP, at the lab. […]
I’m kinda breaking my own podcast rule here by interviewing someone for a second time, but Burr Smith has been a busy guy lately – buying companies and fighting patent trolls. I spoke with the CEO and owner of BroadSign a couple of years ago, but it was more than time for an update chat given recent events. […]
The Toronto chapter of theSociety for Experiential Graphic Design (SEGD) is running a micro-conference in that city on June 27th – talking about digital applications in physical spaces. […]
